Client Highlight: Global Pet Expo
Global Pet Expo, the pet industry's largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2009 show featured 779 exhibitors, 2,306 booths and more than 3,000 new product launches. 4,100 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals.
Global Pet Expo hired MassMedia to handle its strategic social media and media relations initiatives, connecting with trade show attendees and exhibitors in new ways and shaping Global Pet Expo as a forward-thinking trade show.