Digital Team Wins Silver at Las Vegas American Advertising Awards
MassMedia recently won a Silver ADDY during the 2017 American Advertising Awards in Las Vegas. Hosted by the Las Vegas chapter of the American Advertising Federation, the awards ceremony inside Cabaret Jazz at The Smith Center celebrated Southern Nevada’s top advertising campaigns and projects.
Our Silver ADDY Award in the Online/Interactive Websites category recognized a Microsite we produced for our client, HealthCare Partners Medical Group, a DaVita Medical Group, during the Medicare Open Enrollment period. The award-winning interactive website served as a central hub of information for the enrollment period and provided extensive education to patients regarding HCPNV. Our creative team worked diligently to build the website to include educational videos, doctor interviews, frequently asked questions, a list of accepted HCPNV insurance providers, and all of the necessary information required to take the next steps in the enrollment process.
“We are thrilled to receive a Silver ADDY, which reflects the commitment, dedication and creative spirit of our team,” said Managing Partner, Paula Yakubik. “The [HealthCare Partners Medical Group Open Enrollment] website was an integrated team effort that provided a platform for our client to educate patients and provide useful information about the enrollment process. We are fortunate to work with such great clients every day.”
The agency received a total of 5 awards during the Public Relations Society of America, Las Vegas Valley Chapter’s 2016 Pinnacle Awards, including Social Media and Website Design awards for Support Las Vegas Dome, and 3 Integrated Communications awards for HealthCare Partners Medical Group Open Enrollment, Miracle Flights 100K Flight with Little Levi, and McDonald’s Las Vegas Eggs for Education fundraising initiative. The agency also received a LVIMA award for Best E-mail Program for Support Las Vegas Dome.