Strategy, development, and deployment of a comprehensive, multi-channel advertising campaign. Deliverables included print collateral, digital ads, grassroots community efforts and custom-developed landing pages.
Increase HCPNV new patient enrollment during Medicare’s “off-season,” – the Special Enrollment Period – by raising public awareness of qualifying factors.
In order to stand apart from the crowd, we spoke to seniors in a different way. We recognize that today’s “senior” bears faint resemblance to the traditional, silver-haired senior so commonly portrayed in advertising circles. Our messaging conveyed the relevant information in a fun, tongue-in-cheek manner with a “you’re only as old as you feel” attitude.