Smart City Networks
Project: We Are Smart Nation Role: Campaign Development

Smart City Networks

Smart City Networks is the nation’s leading telecommunication provider for convention centers, meeting facilities and hospitality venues.

The Smart Move?

Challenge

Smart City tasked MassMedia to develop a campaign that would highlight Smart City’s innovative technology and telecommunication solutions to gain new facility contracts.

Strategy & Approach

Over the past 30 years, Smart City’s steady service and investments in technological innovation have powered their expansion into event venues across the country. Smart City had truly become Smart Nation, and it was time to proclaim it on a national stage. Through multiple strategic touch points, the Smart Nation campaign drove prospective clients to a customized landing page where they could learn more about Smart City Networks and request additional information.

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Channels

  • Print
  • Digital

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