Client Highlight: The Shoppes at Harmon Square
The Shoppes at Harmon Square is a 36,265-square-foot retail center located in Las Vegas' Resort Corridor, across from the Hard Rock Hotel & Casino. In 2010, leading California-based developer, Tarsadia Hotels, spent more than $1 million renovating and rebranding the center. The remodel project included the installation of a new roof and HVAC units, exterior refurbishing with stone façade, and new signage and landscaping.
MassMedia was hired to manage all aspects of the center's rebranding and marketing initiatives, including media relations outreach, and web site design and development. In 2010, MassMedia rebranded the center with a new name, logo, web site and property brochure, and the agency launched a successful e-mail and text message campaign. MassMedia introduced The Shoppes at Harmon Square to the commercial real estate brokerage community with a grand opening event at the center, securing prominent media coverage of the property's debut.
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