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Evolution of Websites
By: Kassi Belz, APR - Director of Client Services of Southern Nevada
 As a business professional, where do you turn when you need to locate information on a competitor, a business partner, a customer trend, or a news development? In our ever growing digital society, you most likely start by searching the Internet. In fact, the Internet is becoming more significant as "Generation PC" (professionals aged 40 to 50) who take over as leaders in the business world. These leaders expect to find information more quickly and easily than ever before.
A recent study conducted by Forbes magazine and Google found that the Internet is the chief information choice among the country's top C-suite executives - considered the most important and influential group of individuals at a company. Executives find it more valuable for locating business related information than references from colleagues, personal networks, newspapers and magazines, TV and radio, and conferences and trade shows.
Of course the same can be said about how we use the Internet in our personal lives. According to a recent statistic I read, about 85% of people "Google" a topic, product or company before they make the first service call or visit to its store or office.
This shift in how your potential clients find information puts an even greater emphasis on your company's website. It is no longer a tool you can create and forget. You should be using your website and other online tactics to build relationships and become part of your audience's everyday lives.
The Internet has several advantages over traditional marketing methods. With the current economy, one important advantage is its affordability. Setting up and maintaining your company's website can cost less than running one advertisement in some publications.
More important than spending money to build a website is putting strategic thought behind it and making it work for your business. The challenge of a website design is to think about the user and provide them with the content they want and need. This is not as hard as it seems. There are many tracking systems available that provide specific information about how your visitors find your site, what pages they visit and how often they return. Programs such as Google Analytics can be added to your site for free.
Many companies make the mistake of treating their website as an electronic brochure. Your company's website should serve as an anchor for all communication with your customers. This means using your website as a tool to distribute new information about your firm by posting news articles, transactions, commentary about industry news, blogs and press releases on a consistent basis.
This month's newsletter features a few case studies to help you learn more about websites and how they are used. Also, be on the look out this summer as MassMedia will launch a new and improved site of our own.
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Help Us Name
Our Newsletter!
We are renaming our newsletter! Please visit our survey and pick your favorite name. Look for the winning name in our August newsletter. Thanks!
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Where's MassMedia?
From Vegas to Reno, we're everywhere! Here are some
upcoming events that we'll be at.
NAIOP Southern Nevada
July Breakfast
July 15, 2010
Orleans Hotel & Casino
Las Vegas
www.naiopnv.org
Vegas Young Professional (VYP)
Bigwig Lunch Time
July 28, 2010
Las Vegas
www.vegasyp.com
Young Professional Women's Club
New Member Breakfast
July 28, 2010
MassMedia
Las Vegas
www.womenschamberofnevada.org
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New Websites
McDonald Carano Wilson, LLP
McDonald Carano Wilson, LLP recently launched a new website to reflect not only the statewide law firm's new brand but to also give its visitors quick access to the information they wanted.
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Black Mountain Ortho
Black Mountain Orthopedics recently hired MassMedia to redesign a new website for the practice. The new site, scheduled to launch later this month, features an updated design, easy access to information for patients and new sections such as patient education and FAQ.
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Nevada Eye Consultants
The MassMedia team created and implemented a strategic social media plan for Nevada Eye Consultants that incorporated a mix of online platforms including Facebook, Twitter, YouTube and ICYou video sharing sites, a practice blog, a custom wiki and regular outreach to key doctor review sites. The practice engages daily with nearly 250 fans on Facebook, has received more than 2,000 video views online and is included in listings on the top 20 most visited doctor review sites online.
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