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Evolution of Websites
By: Kassi Belz, APR - Director of Client Services of Southern Nevada
 As a business professional, where do you turn when you need to locate information on a competitor, a business partner, a customer trend, or a news development? In our ever growing digital society, you most likely start by searching the Internet. In fact, the Internet is becoming more significant as "Generation PC" (professionals aged 40 to 50) who take over as leaders in the business world. These leaders expect to find information more quickly and easily than ever before.
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Regina Vaccari Joins MassMedia's
Client Services Team
By: Carmesha Thompson - Account Coordinator of Southern Nevada
 Regina Vaccari recently joined MassMedia's client services team. As an Account Executive, Regina will utilize her 10 years of experience working in public relations to plan and execute strategic communication campaigns, maintain client budgets, conduct media outreach, buy and place advertising in the media and oversee the creation of advertising and collateral materials to meet client objectives.
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Planning for Facebook
By: Evan Filler - Social Media Specialist of Northern Nevada
 With 400 million global users [http://www.facebook.com/press/info.php?statistics] and counting, Facebook is the flagship marketing and communications tool of 2010. Accordingly, countless brands and companies are actively engaged in what has become an arms race of fans as their numbers rise on a daily basis. Without a doubt, there is no other social media platform that provides the same opportunities to impact public perceptions, enhance traditional communication efforts, and gain valuable consumer insight.
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1. Throughout your career, what types of events
have you been involved in?
Most of my event experience has been in the
gaming and hospitality industry. I've coordinated
a wide variety of events, including VIP parties
and player dinners, private viewing parties,
restaurant promotions, happy hours, radio
remotes and even cooking demonstrations in
front of a live studio audience. At MassMedia, I
draw on my past experiences to determine the
best strategy for my clients and to ensure their
events are a success.
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| RENO COMMUNITY HIGHLIGHT |
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Nevada Humane Society to Host Duck Race & Festival
Fundraiser in Downtown Reno
By: Meagan Noin - Director of Client Services of Northern Nevada
 Join Nevada Humane Society for family fun, music, pet adoptions and more at the Duck Race & Festival at Wingfield Park in Downtown Reno, August 29 from 11 a.m. to 5 p.m.
Nevada Humane Society, a local non-profit, no-kill animal shelter will host the event to benefit northern Nevada's homeless animals. Adopt a rubber duckie to participate in the race! Adopters of the fastest ducks will win exciting prizes.
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Help Us Name
Our Newsletter!
We are renaming our newsletter! Please visit our survey and pick your favorite name. Look for the winning name in our August newsletter. Thanks!
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Where's MassMedia?
From Vegas to Reno, we're everywhere! Here are some
upcoming events that we'll be at.
NAIOP Southern Nevada
July Breakfast
July 15, 2010
Orleans Hotel & Casino
Las Vegas
www.naiopnv.org
Vegas Young Professional (VYP)
Bigwig Lunch Time
July 28, 2010
Las Vegas
www.vegasyp.com
Young Professional Women's Club
New Member Breakfast
July 28, 2010
MassMedia
Las Vegas
www.womenschamberofnevada.org
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New Websites
McDonald Carano Wilson, LLP
McDonald Carano Wilson, LLP recently launched a new website to reflect not only the statewide law firm's new brand but to also give its visitors quick access to the information they wanted.
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Black Mountain Ortho
Black Mountain Orthopedics recently hired MassMedia to redesign a new website for the practice. The new site, scheduled to launch later this month, features an updated design, easy access to information for patients and new sections such as patient education and FAQ.
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Nevada Eye Consultants
The MassMedia team created and implemented a strategic social media plan for Nevada Eye Consultants that incorporated a mix of online platforms including Facebook, Twitter, YouTube and ICYou video sharing sites, a practice blog, a custom wiki and regular outreach to key doctor review sites. The practice engages daily with nearly 250 fans on Facebook, has received more than 2,000 video views online and is included in listings on the top 20 most visited doctor review sites online.
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