Case Study


Project: Brand Awareness Role: Public Relations


Battle Born Injury Lawyers, a prominent Southern Nevada personal injury law firm comprised of award-winning attorneys, provides ethical and top-rated legal representation along with a passionate pursuit to deliver superior client service.


Battle Born Injury Lawyers came to MassMedia to help generate awareness for their complex and extraordinary cases requiring a high-level of legal expertise, which differentiates them from other personal injury firms in Southern Nevada.

Strategy & Approach:

MassMedia’s media-savvy Public Relations team developed a unique strategic approach tailored to accommodate the delicate and sensitive information contained in each Battle Born case. Earned media strategies included curating compelling pitches designed to pique the interest of seasoned reporters in the market. MassMedia’s strategies were devised with the goals of helping to spotlight the impact of each case through community and nationwide interest while also elevating Battle Born’s public profile.


• Increased awareness by securing local and national press opportunities on an ongoing basis
• Increased Battle Born Injury Lawyers’ calls for legal support
• Single public relations initiative resulted in 8 million views and nearly $40,000 publicity value