Case Study

PISANELLI BICE

Project: Pisanelli Bice Branding Campaign

Client:

Pisanelli Bice is a Las Vegas-based law firm focused primarily on commercial litigation. The firm represents clients ranging from single-entity developers and entrepreneurs to Fortune 500 companies, municipalities, public agencies and some of Nevada's largest gaming companies.

Challenge:

Pisanelli Bice came to MassMedia in need of a strong brand campaign that would position the firm as the leading experts in complex commercial litigation. Previously the law firm had run one-off ads highlighting certain partners or associates for the campaign, and they needed a cohesive campaign that would unify its brand presence and reinforce its unique differentiators. Pisanelli Bice enjoys a reputation as being one of Nevada's most respected law firms while possessing an unparalleled record and prominent clients. However, the company is boutique in nature and the partners wanted its brand campaign to reflect this dichotomy.

Strategy & Approach:

MassMedia developed branding ads that subtlety alluded to Pisanelli Bice's professional acumen, intelligence, and ingenuity and yet suited their restrained style. Stark, elegant, black and white imagery and powerful yet subdued copy sent the right message without appearing too boastful or brash.

Results:

• The ads ran in local business publications targeting potential clients and the client’s peers. Subsequently, they received 420,700 impressions.
• The campaign received numerous creative awards, including a silver ADDY from the Advertising Federation of America (AAF).

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