Solomon Dwiggins Freer

Client:

Solomon Dwiggins & Freer is a Las Vegas-based law firm dedicated to representing clients in various trust and estate matters. The firm’s attorneys have handled some of the most complex trust and estate cases in the state of Nevada.

Challenge:

Solomon Dwiggins & Freer approached MassMedia with the desire to increase brand exposure in the Southern Nevada regional market amongst their key audiences. Though the firm was generating a substantial amount of business with a loyal client base, Solomon Dwiggins & Freer wanted to further expand their market reach, educate prospective clients on their services, and build external relationships with other complementary industries to drive overall growth objectives. With Southern Nevada being a highly-demanded market for retirees and prospective clients that can benefit from the firm’s services, MassMedia was tasked with launching a highly-targeted PR campaign to showcase Solomon Dwiggins & Freer’s offerings and key market distinctions.

Strategy & Approach:

At the onset of our marketing campaign, MassMedia conducted a thorough analysis of Solomon Dwiggins & Freer’s target audience and competitive landscape to truly understand who we would be speaking to with our marketing communications and how other firms were positioned within our respective market. With a clear view of the audience, target persona, and competitors, we developed a public relations pitch calendar and a comprehensive list of targeted media outlets, including noteworthy legal and business publications. Our MassMedia public relations team went on to uncover timely opportunities that allowed us to positively position Solomon Dwiggins & Freer as a trusted advisor within the trust and estate litigation realm. Our strategic approach centered on highlighting specific service areas, like probate and litigation matters, that provided our client with the highest returns.

Results:

• Exponentially increased positive regional press coverage with more than 100 clips over a five-year period
• Secured coverage garnered more than $100,000 in media publicity value
• Secured news coverage reflected 100% positive tone and was 100% inclusive of key media messages