Reno, Nev. (November 11, 2010)— Paula Yakubik, managing partner of MassMedia Corporate Communications, announced today the addition of Kristi Morris, account executive, and Danielle Longley, account coordinator, to the agency’s Reno office.

As an account executive, Morris manages both local and national client accounts with day-to-day activities that include writing marketing plans and oversight of media relations, advertising and interactive initiatives. Morris brings more than ten years of corporate communications and strategic marketing experience to the agency. She has won several prestigious industry awards including the American Marketing Association’s Certificate of Excellence for a print advertising campaign. A Reno native, she graduated from the University of Nevada, Reno with a Bachelors of Arts in Journalism, emphasis on advertising and a creative writing minor.

In the role of account coordinator, Longley writes and distributes press materials, participates in developing creative ideas and strategy for clients’ communication outreach plans, develops media relations and assists Morris in day-to-day account activities. Longley will graduate from the University of Nevada, Reno with a dual Bachelor of Arts degree, with honors, in Journalism, emphasis in public relations, and Spanish.