Digital Marketing Director
Zachary graduated from Hamilton College in 2011 and began his career as a Social Media Specialist at Matrix, a division of L’Oreal. His natural ability to shape, launch and manage promotional strategies contributed to increased revenue and heightened customer engagement. Since then, Zachary has gone on to start his own company, creating a marketing plan that moved him from New York City to Las Vegas.
In August 2015, Zachary started working at MassMedia as the Project Manager for the digital team. Quickly highlighting his skills in more than just project management, he proved he was proficient in delivering integrated and strategic digital marketing plans and proved he was adept at building targeted campaigns in tune with market trends and business needs. He quickly moved to the digital marketing director role.
Today, Zachary is responsible for digital media buying (from strategy to real-time optimization to reporting), website creation, email strategy, as well as a number of other digital services.