Compassion as a Core Value
It’s exciting to begin working with a new client and dig into how you can support their business goals. Heading into a discovery session can sometimes be daunting, but our team was prepared to tackle any challenges that lay ahead. It was a pleasant surprise, when initially meeting with Desert Radiology, to learn about their corporate culture and the strategic focus they’ve placed on their community involvement.
Desert Radiology is proud to call Las Vegas home for over 50 years and recently refocused their corporate culture to concentrate on giving back to their community. The leadership team felt it was important to shift marketing dollars from promoting the company to investing in funding for local community organizations and providing opportunities for their employees to give back in thoughtful and impactful ways.
In the past few years, Desert Radiology has executed philanthropic efforts with many local organizations. They have devoted over 1,000 volunteer hours to cultivate fresh produce for the community at City Impact Center’s Urban Garden, donated frozen turkeys for holiday meals in 2016 and 2017, and during the Christmas season Desert Radiology employees donated toys for the children at UMC Children’s Hospital, as well as, sponsored children through the organization’s Angel Tree program. In 2017, they also held a diaper drive in which employees donated individually, allowing the organization to contribute over 31,000 diapers to the Las Vegas Diaper Bank, aiding nearly 600 local families. As a continued partner, Desert Radiology will assist the City Impact Center when they begin building housing for seniors.
In addition to their support of Las Vegas non-profits, Desert Radiology has strong relationships with local sports teams as the official imaging partner for the Vegas Golden Knights, UNLV Athletics, the Las Vegas 51s, the Las Vegas Lights FC, and the Las Vegas Aces.
It’s refreshing and enjoyable to work with such a committed client and organization to help further their impact on the Las Vegas community. Desert Radiology is a true inspiration and I feel very lucky to work with such a dedicated team.