Strategy & Approach:
MassMedia determined public relations would be the most appropriate channel to amplify the good deeds Desert Radiology was providing to the community including efforts with City Impact Center and Project 150 which were benefiting local youths in need. MassMedia distributed media alerts and pitches to secure on-site coverage from local TV stations, along with submitting photos and bylines to capture post-event coverage. Other channels were leveraged to promote Desert Radiology’s status as the official imaging partner for local athletic teams including Vegas Golden Knights, Las Vegas Aces, Las Vegas Aviators, Las Vegas Lights, and UNLV Athletics. These partnerships were promoted through teammate newsletters, in-facility signage, website email blasts, website announcements and social posts.