Strategy & Approach:
MassMedia deployed a robust digital strategy with paid online search, mobile display, search retargeting and Facebook advertising, leveraging multiple targeting tactics, including contextual and audience-based targeting to ensure the ads reached the right prospects. We knew the right creative execution would be essential to capture the attention of the busy tourist. As part of the campaign mix, MassMedia utilized rich media ad units featuring the distance from the user’s current location to the hospital. The creative was refreshed regularly throughout each month to ensure relevancy to the Las Vegas Strip tourist. The ad rotation included event-specific messaging and imagery that leveraged the current happenings on and near the Las Vegas Strip.