Case Study


Project: Increased Enrollment Role: Campaign Development


Founded in 1992, Henderson International School is a diverse private school educating preschool - 8th grade students. Henderson International School’s well-rounded curriculum is highly focused on STEAM-based learning programs, critical thinking exercises, performing/fine arts, and cultural studies activities.


Amidst Southern Nevada’s rapidly evolving educational landscape, Henderson International sought out a full-service marketing agency that could deliver on the school’s goals to generate new student enrollment, increase brand equity, and introduce new brand touchpoints in an increasingly competitive market. Henderson International wanted to establish itself as a prestigious academic institution offering valuable tools to help set students up for success beyond the classroom.

Strategy & Approach:

With a clear understanding of Henderson International School’s primary marketing objectives, our MassMedia experts delved into researching our parent audience, their media consumption habits, and primary motivators in choosing a school for their children. MassMedia revamped Henderson International’s branding and design aesthetic and executed a fully integrated, omnichannel marketing plan with a substantial digital media focus to capture leads for the school.

With consideration of each audience group, our team developed a comprehensive social media and digital media campaign further supplemented by a grassroots event integration plan, a sequence of direct mail drops, and a focused public relations campaign. Given the breadth and depth of our integrated marketing efforts, it was vital for our MassMedia team to collaborate with the client to ensure consistent brand representation, deliberate messages, captivating creative, and value-based market positioning.


• Secured more than 200 new student enrollment leads during a three-month peak enrollment period
• Garnered local, regional, and national press coverage during peak enrollment period equating to more than $100,000 in media publicity value
• Drove highly qualified traffic to the website with general site traffic more than doubling during peak enrollment window and time on site increasing by more than 20%
• Boosted social media following by more than 100 qualified prospects during peak enrollment window