A Targeted Approach to Drive Room Bookings.

Treasure Island – TI Hotel and Casino is located at the heart of the Las Vegas Strip. Around for more than twenty years, this contemporary-style hotel offers a pool and high-end spa, as well as eight restaurants, nine bars, 90K sq. ft. of live casino gaming and the salient Mystère by Cirque du Soleil. Their competitive room rates and prime strip-location make them a desirable place to stay for repeat Las Vegas tourists.

Our goal

Treasure Island had a goal to increase their room bookings and secured revenue year over year while leveraging the same media spend as the previous year. This would require a more strategic and efficient use of their marketing budget.

Strategy

MassMedia started by analyzing the previous media strategy, targeting approach and performance against all channels, audiences and markets. We also conducted a deep dive discovery with key leadership and uncovered valuable insights that would aid in our new approach. The biggest area of opportunity we identified was placing a greater emphasis on saturating key markets and audiences most likely to stay at Treasure Island. Leveraging audience media consumption and market performance insights, we developed an integrated media mix against six key markets. A special room rate was utilized to allow for clear measurement and tracking of our integrated campaign, as well as unique phone numbers for each channel. All creative and messaging promoted the convenient hotel location and amenities. We leveraged a mix of static and video assets across both prospecting and retargeting efforts to nurture our audiences and increase engagement. Within two months of deploying our new marketing strategy, we immediately saw increased ad performance and more efficient spending than the previous campaign.

The result

Just six months into the campaign, we saw a considerable lift in year over year performance.

50%+

lift in room nights booked

70%

increase in total room revenue secured

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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