Healthcare Corporation of America – West

Innovating Sunrise Hospital's Digital Outreach.

Sunrise Hospital, a subsidiary of HCA Far West Division, stands as Nevada’s largest acute care facility and a verified Level II trauma center. While serving the health-care needs of thousands of Southern Nevada residents, the hospital sought to expand its reach to the tourist market — a significant and growing segment, with many visitors requiring emergent and acute care during their stay in Las Vegas.

Our goal

While the hospital already maintained a successful hotel outreach program, its team recognized a need to establish a powerful, direct-to-consumer strategy. Sunrise Hospital tasked us with developing a digital strategy to directly engage tourists and drive them to seek treatment at the hospital’s emergency room.

Strategy

Our approach was multifaceted, utilizing a wide variety of digital tactics. This included paid online search, mobile display, search retargeting and Facebook advertising. The strategy incorporated meticulous targeting methods, such as contextual and audience-based targeting, to ensure the hospital’s messages reached the desired prospects.

Recognizing the importance of creative execution, the campaign featured rich media ad units displaying the distance from the user’s location to the hospital. This creative content was regularly updated to remain accurate with traffic on the ever-bustling Las Vegas Strip. It also incorporated event-specific messaging, aligning with the city’s ongoing events and attractions.

The result

Over an 8-month period, the digital efforts drove a significant increase in tourism-related traffic to the hospital’s emergency room.

23M+

total campaign impressions

77%

increase in website traffic

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

Discovery call

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Meadows Bank

Reaching Small Business Owners Through CTV.

Meadows Bank, a full-service community bank, has fostered client relationships since its inception in 2008. Founded in Las Vegas, Meadows Bank has since expanded its footprint, with branches in Las Vegas, Henderson, Reno and Pahrump, Nevada, as well as Phoenix.

Our goal

When Meadows Bank approached us, their mission was clear: to raise brand awareness among small business owners in their branches’ specific markets. They aimed to saturate each market, ensuring they remained top-of-mind for current customers while also making potential prospects aware of their value proposition — providing a compelling alternative to competitors’ banking solutions.

Strategy

To tackle this challenge, we developed a customized campaign focused on Connected TV (CTV). CTV offers the precision targeting capabilities of digital advertising, allowing us to identify small business owners based on psychographic and data-driven insights. At the same time, it provides a full-screen, immersive experience reminiscent of traditional linear television, enhancing brand awareness and recall.

The campaign employed two distinct tactics:

Prospecting Efforts: We introduced Meadows Bank to its target audience, by creating initial connections with small business owners.
Retargeting: We focused on who showed high engagement with our ads or had visited specific pages on the Meadows Bank website.

The result

The prospecting and retargeting efforts reinforced brand messaging and ensured Meadows Bank remained top-of-mind with these high-intent audience groups. Through these results, the bank’s position in the market was solidified.

5M+

impressions, generating reach & frequency

25%

market saturation against target audience

15K+

site visits driven from digital efforts

Testimonials

Discovery call

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Treasure Island

A Targeted Approach to Drive Room Bookings.

Treasure Island – TI Hotel and Casino is located at the heart of the Las Vegas Strip. Around for more than twenty years, this contemporary-style hotel offers a pool and high-end spa, as well as eight restaurants, nine bars, 90K sq. ft. of live casino gaming and the salient Mystère by Cirque du Soleil. Their competitive room rates and prime strip-location make them a desirable place to stay for repeat Las Vegas tourists.

Our goal

Treasure Island had a goal to increase their room bookings and secured revenue year over year while leveraging the same media spend as the previous year. This would require a more strategic and efficient use of their marketing budget.

Strategy

MassMedia started by analyzing the previous media strategy, targeting approach and performance against all channels, audiences and markets. We also conducted a deep dive discovery with key leadership and uncovered valuable insights that would aid in our new approach. The biggest area of opportunity we identified was placing a greater emphasis on saturating key markets and audiences most likely to stay at Treasure Island. Leveraging audience media consumption and market performance insights, we developed an integrated media mix against six key markets. A special room rate was utilized to allow for clear measurement and tracking of our integrated campaign, as well as unique phone numbers for each channel. All creative and messaging promoted the convenient hotel location and amenities. We leveraged a mix of static and video assets across both prospecting and retargeting efforts to nurture our audiences and increase engagement. Within two months of deploying our new marketing strategy, we immediately saw increased ad performance and more efficient spending than the previous campaign.

The result

Just six months into the campaign, we saw a considerable lift in year over year performance.

50%+

lift in room nights booked

70%

increase in total room revenue secured

Testimonials

Discovery call

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Motorcycle Industry Council

Revving Up Registrations and Attendance for AIMExpo.

For over a century, the Motorcycle Industry Council (MIC) has served as the voice of the motorcycle industry, advocating for manufacturers, distributors, dealers, and retailers. In its mission to continuously support and advance the industry, MIC hosts AIMExpo, North America’s largest motorcycle and powersports tradeshow.

Our goal

MIC had an ambitious goal for AIMExpo: to significantly boost registrations and elevate attendance rates. This challenge was amplified by ever-changing conditions in recent years, including post-COVID regulations, shifting venues and an evolving focus from consumers to industry professionals.

Strategy

We deployed a digital-first, omnichannel strategy. Campaign efforts began with an upper-funnel approach, prioritizing brand building and awareness by focusing on social media channels and programmatic online video. Leveraging advanced data segments successfully pinpointed dealers and decision-makers within the motorcycle/powersports industry.

As the event drew near, this strategy transitioned seamlessly to a heightened focus on lower-funnel, lead-driving initiatives. Remarketing efforts intensified, specifically targeting highly engaged prospects. Consistently presenting ads to these prospects ensured reaching them with a direct and efficient approach, while excluding those who had already registered.

In the days leading up to AIMExpo, our Pay-Per-Click (PPC) efforts elevated, delivering the highest conversion rates.

The result

The paid efforts drove significant registration numbers, making the flagship event a success.

112%

increase in YoY dealers secured

48%

increase in YoY attendance rate

Testimonials

Discovery call

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One Nevada Credit Union

Boosting a Leading Bank's Numbers Across Nevada.

One Nevada Credit Union remains one of the largest, locally owned credit unions in Nevada, proudly serving Northern and Southern Nevada with nearly 80,000 members. This member-owned cooperative seeks to assist its members through a variety of loans, banking options, insurance needs and investments.

Our goal

Our goal was to modernize the credit union’s brand and increase the effectiveness of its media strategy and performance. The desired results would include maximizing cost efficiencies by utilizing one agency to execute and manage both traditional and digital media buying. This campaign, primarily targeting Northern and Southern Nevadans ages 18 to 34, also aimed to boost awareness and increase membership for One Nevada Credit Union.

Strategy

Before hiring our team, One Nevada Credit Union maintained a strong presence among traditional channels with outdoor, television and radio ads, but the credit union now preferred to shift to a fully integrated marketing approach.

With this in mind, our team strategically developed a fully integrated media plan to engage target audience groups associated with each service line, while still aligning with the overarching campaign goal to increase submitted loan applications.

This comprehensive media plan included both traditional and digital channels, with a strong focus on outlets best suited to boost upper and mid-funnel awareness/interest. The plan further incorporated Google Search advertising to cover lower-funnel marketing touchpoints.

The result

All marketing initiatives were diligently tracked, and we adjusted tactics seamlessly as we gleaned valuable insights from this performance data. The campaign generated strong awareness and conversion numbers for the bank.

230M+

impressions across Nevada during the first year of the campaign

6,000

website conversions of prospects driven to online loan applications

Testimonials

Discovery call

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Southwest Gas

Fueling Safety Awareness Across the West.

Since its establishment in 1931, Southwest Gas Corporation has remained a trusted provider of natural gas services, with over 2 million customers across Arizona, Nevada and parts of California. The company’s commitment to safety led to the initiation of its crucial Safety campaign, aimed at educating residents about gas leak signs and the importance of dialing 811 before digging — a vital step to ensuring caution around buried utility lines.

Our goal

Southwest Gas partnered with our team to amplify its Safety campaign’s reach and impact. Our primary objective was to disseminate essential safety information to as many people as possible across the company’s service areas, ultimately reducing potentially dangerous incidents.

Strategy

Prior to our involvement, the Safety campaign solely ran on traditional media channels. Our team embraced a more integrated approach, merging traditional and digital channels.

Our robust print media strategy spanned service territories across California, Nevada and Arizona, ensuring the message reached all targeted community members. Simultaneously, we developed a comprehensive digital strategy on multiple platforms, including YouTube, Programmatic Display, Facebook Advertising and Connected TV.

The result

The result was increased awareness of the safety messaging, a broadened reach, and increased impact through highly targeted digital ads.

42%

increase in campaign impressions

$400K

in added value through optimization

Testimonials

Discovery call

We can start right now. Simply complete a quick form and we’ll set up a discovery call to dive deep on your business needs.