Remington Nevada

Driving Awareness of a Premier Commercial Developer.

Remington Nevada serves as a premier commercial developer with approximately 1 million square feet of land under construction or in development across Southern Nevada and Central Arizona.

Our goal

Our goal was to provide integrated marketing services to build brand awareness for Remington Nevada and promote engagement with its primary target audiences, including brokers, potential tenants and landowners. We further aimed to increase tenant occupancy of the developer’s key properties.

Strategy

Our team took an omnichannel approach to the developer’s marketing strategy, and focused on platforms that would drive the target audiences to engage, inquire and take action. We developed a multifaceted Lead Generation Campaign, featured on the company’s social-media channels, e-newsletters, digital advertising and website. This creative campaign included dynamic ad units, branded videos, animations and flyover videos of the developer’s projects. We also secured prominent news coverage throughout the region, to amplify and complement the developer’s paid efforts.

The result

The strategy resulted in exceeding both lead-generation goals and tenant-acquisition goals. Over a 2-year period, the campaign generated significant numbers in all earned and owned media channels.

140%

increase in social media followers

$350K

in earned media value

200%

in engagement across social platforms

100%

positive news coverage

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

Discovery call

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The Sound

Bringing ‘The Sound’ to Great Heights with Film Distributors.

Writer-director Brendan Devane created “The Sound” as an independently produced supernatural horror film, set in the adrenaline-filled world of big wall rock climbing. The cast includes seasoned actors like Bill Fichtner, who co-starred in films such as “Armageddon,” “Black Hawk Down” and “The Dark Knight.” The film also features several real-life climbing legends who lend their authenticity to the story, such as: Alex Honnold, renowned for his awe-inspiring free solo ascents documented in the Oscar-winning film “Free Solo;” Brette Harrington, whose notable rock climbing was displayed in documentary “The Alpinist;” and Adrian Ballinger, a mountaineer who conquered the Himalayas. Devane retained our agency for unit publicity to help promote the film, its production and key players to would-be distributors.

Our goal

Our goal was to provide Devane with a comprehensive electronic press kit (EPK), including key publicity placements, to assist in selling the film to a distributor. By sharing our EPK with would-be distributors, Devane would be able to increase the likelihood of the film being sold and distributed for the benefit of a nationwide and/or international release.

Strategy

Our unit publicity team developed a timeline of production milestones to identify key opportunities to collect and develop the necessary creative assets for an EPK. In collaboration with the assistant director of the film, our team scheduled key set visits to ensure proper oversight of the EPK crew (a photographer and videographer) to develop creative assets with the most media appeal. By developing a compelling announcement release of the film, our team was able to secure placement with prominent Hollywood media outlet Deadline. This resulted in a viral ancillary wave of press coverage that was instrumental in officially introducing the film to the entertainment industry and its key players.

The result

Public relations efforts created an official introduction of the film to the entertainment industry and its key players through national press coverage, including an announcement press release that led to key placement for the film in Deadline.

221M

audience reached

$2.05M

in publicity value

Testimonials

Discovery call

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Wing Zone

Promoting the Opening of Wing Zone's Flagship Store.

Las Vegas-based chain Wing Zone, one of the world’s leading quick-service brands serving made-to-order chicken wings, spans over 30 restaurants in the U.S. alone and falls under the ownership of renowned quick-service restaurant company Capriotti’s. Wing Zone announced the grand opening of its new flagship store in North Las Vegas, Nevada on July 11, 2022. The new store marked a milestone in Wing Zone’s expansion, bringing the chain’s global footprint to 63 locations.

Our goal

Our goal was to generate local buzz and awareness surrounding Wing Zone’s grand opening and its official debut in the Las Vegas market, while reinforcing the message that longtime Vegas company Capriotti’s was behind the milestone accomplishment.

Strategy

Leveraging Capriotti’s as a trusted local brand allowed our PR team the opportunity to introduce Wing Zone to the market, utilizing strategies and tactics rooted in familiarity. Developing a PR campaign around a hometown angle that spotlighted the owners of Capriotti’s was not only appealing to local media, but it also enabled them to develop more in-depth feature stories in support of the grand opening. In addition, promoting this hometown angle throughout our campaign assisted in drawing local dignitaries to the ribbon-cutting event.

The result

The result was consistent, targeted PR content over a 6-month period, including a ribbon-cutting ceremony with local dignitaries in attendance that created buzz and excitement in support of the Wing Zone grand-opening event.

$435K

in publicity value

35M+

estimated audience size

Testimonials

Discovery call

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Nevada State College

Educating the Public About Nevada State College.

A four-year, comprehensive public college established in Henderson, Nevada in 2002, Nevada State College (NSC) stands as Nevada’s first state college. While many factors set this college apart from its local competition, NSC lacked overall public awareness for its mission, degree programs and diverse student population of nearly 5,000.

Our goal

Our goal was to bring attention to NSC’s key differentiators in order to educate the public about the college, keep enrollment numbers up year-over-year and receive vital state funding to support its expansion efforts. As NSC had no internal communications team in place, we aimed to fill that gap and handle all external communications efforts.

Strategy

We developed a proactive public-relations strategy centered on the college’s commitment to economic development in Nevada. Our media outreach focused on the college producing a highly skilled workforce that could meet the demand for much-needed careers in Nevada, including teachers and nurses.

We conducted consistent media outreach to a wide variety of local and statewide outlets, including multicultural publications, to regularly expose all audiences to the college’s initiatives. Proactive news pitches centered around student diversity and success stories, faculty expertise and profiles, NSC’s growth initiatives and community partnerships.

The result

The result was a consistent presence in all major education editorial features statewide, generating significant public awareness over a 3-year period. The coverage spurred additional funding to cover construction of a new education building, meeting the area’s growing workforce demands.

352

positive press clips

500%

secured in state funding

Testimonials

Discovery call

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McDonald’s

The Real People Behind a Mega-brand.

As the largest QSR organization in the world, McDonald’s is widely regarded as one of the most prolific and successful global brands in history. A little-known fact is 95% McDonald’s restaurants are independently owned and operated by local franchisees and with more than 100 restaurants owned and operated by 15 small business owners, Southern Nevada is no exception.

Our goal

Our goal was to increase awareness of McDonald’s as an organization comprised of local owner/operators, establish philanthropic partnerships that give back to the communities they serve, support and amplify corporate initiatives at the local level and grow affinity for the brand among residents.

Strategy

A deep dive into the brand’s existing partnerships and programs uncovered opportunities to elevate and amplify existing efforts and identify new strategies to further engage the local community and increase McDonald’s collective impact. Efforts included a rebrand of a co-op wide annual fundraiser supporting the Ronald McDonald House, the formation of “Coffee with a Cop” events in partnership with local PD, new restaurant openings, All American Games player promotion and the launch of McDonald’s All Day Breakfast with Las Vegas Mayor Carolyn Goodman.

These efforts created consistent, targeted PR and social media content that worked synergistically to promote the corporate and local, franchisee-driven initiatives, drive increased reach, grow positive sentiment, and achieve higher engagement and in-restaurant participation from local residents.

The result

The result was consistent, targeted PR and social media content that worked synergistically to promote the corporate and local, franchisee-driven initiatives, drive increased reach, grow positive sentiment and achieve higher engagement and in-restaurant participation from local residents.

300%

increase in positive media coverage

76%

increase in charitable contributions

500%

follower increase on social media

Pinnacle Awards for PR Campaigns

Testimonials

Discovery call

We can start right now. Simply complete a quick form and we’ll set up a discovery call to dive deep on your business needs.