Parq at Camino

Spotlighting Luxury Living in North Las Vegas.

Situated in a prime neighborhood of North Las Vegas, Parq at Camino is a luxury apartment community designed to be a socially inclusive oasis. Boasting 417 units, and 13 buildings – this undeniably timeless property is unmistakably unique.

Our goal

When working with Parq at Camino, our goal was to establish an elevated social media presence and help expand their reach with their target audience on Instagram and Facebook.

Strategy

When developing the social media accounts for Parq at Camino, our team took extensive efforts to conduct a comprehensive audit of social media competitor accounts in the community. With this, we strategically established their social media accounts to be the most optimized within the market to most effectively target their audience.

Upon completion of this developmental phase, our team got to work creating exceptional creative content – a mix of Reels and photos, showcasing their luxe interiors and exceptional amenities. When showcasing the upscale property, our team focused on the lifestyle aspect of the brand in order to appear aspirational, while still appearing genuine on social media.

The result

Through these efforts, Parq at Camino received consistent social media engagement and continued to increase their reach among locals in the area. Impressions and engagement continued to grow month-over-month.

4147%

increase in Instagram impressions

100%

growth in follower increase on social media platforms

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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UNLV

UNLV's Alumni Program Reimagined.

Founded in 1957, the University of Nevada, Las Vegas (UNLV) has the largest college enrollment in the state and more than 140,000 graduates. UNLV’s alumni program was lacking engagement and donations were suffering as a result.

Our goal

Our goal was to completely reimagine UNLV’s alumni program and develop a new approach that allowed for continuous engagement and support from UNLV’s graduates.

Strategy

We first conducted an extensive audit of UNLV’s existing alumni program and analyzed the program’s engagement metrics and promotional materials. Secondary research was gathered, including best practices from the top performing alumni programs in the country. Our strategic recommendation was to shift from a dues-based membership to a philanthropic model. This model would allow all graduates to become a member automatically without membership dues. They would then be incentivized to donate each year to support services for students and alumni.

Phase I consisted of naming the new program and developing the branded materials to roll it out to all alumni. We aligned on the name “Rebels Forever” for the program, playing off the school’s mascot. Our team developed the program logo and brand package, as well as the launch assets including emails, letters, and printed collateral.

The result

The rebrand was positively received across the board, with alumni reinvigorated to be part of the program.

100%

positive sentiment about the new brand, based on feedback from key stakeholders

double funding was secured to redefine the giving programs and donation model

Testimonials

Discovery call

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Healthcare Corporation of America – West

Innovating Sunrise Hospital's Digital Outreach.

Sunrise Hospital, a subsidiary of HCA Far West Division, stands as Nevada’s largest acute care facility and a verified Level II trauma center. While serving the health-care needs of thousands of Southern Nevada residents, the hospital sought to expand its reach to the tourist market — a significant and growing segment, with many visitors requiring emergent and acute care during their stay in Las Vegas.

Our goal

While the hospital already maintained a successful hotel outreach program, its team recognized a need to establish a powerful, direct-to-consumer strategy. Sunrise Hospital tasked us with developing a digital strategy to directly engage tourists and drive them to seek treatment at the hospital’s emergency room.

Strategy

Our approach was multifaceted, utilizing a wide variety of digital tactics. This included paid online search, mobile display, search retargeting and Facebook advertising. The strategy incorporated meticulous targeting methods, such as contextual and audience-based targeting, to ensure the hospital’s messages reached the desired prospects.

Recognizing the importance of creative execution, the campaign featured rich media ad units displaying the distance from the user’s location to the hospital. This creative content was regularly updated to remain accurate with traffic on the ever-bustling Las Vegas Strip. It also incorporated event-specific messaging, aligning with the city’s ongoing events and attractions.

The result

Over an 8-month period, the digital efforts drove a significant increase in tourism-related traffic to the hospital’s emergency room.

23M+

total campaign impressions

77%

increase in website traffic

Testimonials

Discovery call

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Pisanelli Bice

Elevating a Premier Nevada Law Firm’s Brand.

Pisanelli Bice stands as a Las Vegas-based law firm focused primarily on commercial litigation. The firm represents clients ranging from single-entity developers and entrepreneurs to Fortune 500 companies, municipalities, public agencies, and some of Nevada’s largest gaming companies. Pisanelli Bice maintains a reputation as one of Nevada’s most respected law firms, while upholding an unparalleled litigation record and roster of prominent clients.

Our goal

Pisanelli Bice came to our team in need of a robust brand campaign that would position the firm’s lawyers as the leading experts in complex commercial litigation. Previously, the law firm had run one-off ads highlighting specific partners or associates, and the company now required a cohesive campaign that would unify its brand presence and reinforce its unique differentiators.

Strategy

We developed branding ads that subtly alluded to the Pisanelli Bice team’s professional acumen, intelligence and ingenuity, and yet suited the company’s sophisticated style. Stark, elegant, black-and-white imagery and powerful yet subdued copy delivered the intended message, without appearing too boastful or brash.

The result

The result was consistent, award-winning creative work that allowed the premier brand to stand out in the market.

creative awards

420K+

impressions

Testimonials

Discovery call

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Meadows Bank

Reaching Small Business Owners Through CTV.

Meadows Bank, a full-service community bank, has fostered client relationships since its inception in 2008. Founded in Las Vegas, Meadows Bank has since expanded its footprint, with branches in Las Vegas, Henderson, Reno and Pahrump, Nevada, as well as Phoenix.

Our goal

When Meadows Bank approached us, their mission was clear: to raise brand awareness among small business owners in their branches’ specific markets. They aimed to saturate each market, ensuring they remained top-of-mind for current customers while also making potential prospects aware of their value proposition — providing a compelling alternative to competitors’ banking solutions.

Strategy

To tackle this challenge, we developed a customized campaign focused on Connected TV (CTV). CTV offers the precision targeting capabilities of digital advertising, allowing us to identify small business owners based on psychographic and data-driven insights. At the same time, it provides a full-screen, immersive experience reminiscent of traditional linear television, enhancing brand awareness and recall.

The campaign employed two distinct tactics:

Prospecting Efforts: We introduced Meadows Bank to its target audience, by creating initial connections with small business owners.
Retargeting: We focused on who showed high engagement with our ads or had visited specific pages on the Meadows Bank website.

The result

The prospecting and retargeting efforts reinforced brand messaging and ensured Meadows Bank remained top-of-mind with these high-intent audience groups. Through these results, the bank’s position in the market was solidified.

5M+

impressions, generating reach & frequency

25%

market saturation against target audience

15K+

site visits driven from digital efforts

Testimonials

Discovery call

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Healthcare Partners

Managed Care Patient Population Soars.

HealthCare Partners Nevada (HCPNV) is one of the largest medical groups in Southern Nevada with approximately 100 primary care locations. HCPNV has a small window of time to attract new senior patients to its practice every year, during the Medicare Open Enrollment Period. HCPNV utilized the our services to differentiate the company from its direct competitor and secure new Medicare Advantage patients.

Our goal

As the agency of record, our goal was to increase awareness of HCPNV, educate seniors on the Medicare Open Enrollment period, and encourage seniors to select an insurance plan that allows them to choose an HCPNV provider.

Strategy

To be successful, we needed to be laser-focused in its outreach. With such a short window for seniors to select HCPNV, we collected information about the audience and their thoughts about health care, in addition to industry trends and competitor audits. After analyzing the research, we determined campaign messaging needed to empower patients and confirm they are in control of their personal health and well-being.

To reach seniors and accomplish its objective, we implemented several key tactics:

Paid advertising and direct mail was placed in traditional and digital media outlets that appealed to seniors media consumption and health research habits.
The HCPNV website (hcpnv.com) was created to serve as a hub of information for the enrollment period and provide education to patients regarding HCPNV. The website included videos, event interviews with doctors, an FAQ section, a list of insurance providers accepted by HCPNV and a helpline phone number.

The result

Over 7+ years of partnership, we drove significant increases in revenue, patient count, and overall growth, across all channels.

total patient population over seven years

average year-over-year patient growth

Testimonials

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Wing Zone

Promoting the Opening of Wing Zone's Flagship Store.

Las Vegas-based chain Wing Zone, one of the world’s leading quick-service brands serving made-to-order chicken wings, spans over 30 restaurants in the U.S. alone and falls under the ownership of renowned quick-service restaurant company Capriotti’s. Wing Zone announced the grand opening of its new flagship store in North Las Vegas, Nevada on July 11, 2022. The new store marked a milestone in Wing Zone’s expansion, bringing the chain’s global footprint to 63 locations.

Our goal

Our goal was to generate local buzz and awareness surrounding Wing Zone’s grand opening and its official debut in the Las Vegas market, while reinforcing the message that longtime Vegas company Capriotti’s was behind the milestone accomplishment.

Strategy

Leveraging Capriotti’s as a trusted local brand allowed our PR team the opportunity to introduce Wing Zone to the market, utilizing strategies and tactics rooted in familiarity. Developing a PR campaign around a hometown angle that spotlighted the owners of Capriotti’s was not only appealing to local media, but it also enabled them to develop more in-depth feature stories in support of the grand opening. In addition, promoting this hometown angle throughout our campaign assisted in drawing local dignitaries to the ribbon-cutting event.

The result

The result was consistent, targeted PR content over a 6-month period, including a ribbon-cutting ceremony with local dignitaries in attendance that created buzz and excitement in support of the Wing Zone grand-opening event.

$435K

in publicity value

35M+

estimated audience size

Testimonials

Discovery call

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Treasure Island

A Targeted Approach to Drive Room Bookings.

Treasure Island – TI Hotel and Casino is located at the heart of the Las Vegas Strip. Around for more than twenty years, this contemporary-style hotel offers a pool and high-end spa, as well as eight restaurants, nine bars, 90K sq. ft. of live casino gaming and the salient Mystère by Cirque du Soleil. Their competitive room rates and prime strip-location make them a desirable place to stay for repeat Las Vegas tourists.

Our goal

Treasure Island had a goal to increase their room bookings and secured revenue year over year while leveraging the same media spend as the previous year. This would require a more strategic and efficient use of their marketing budget.

Strategy

MassMedia started by analyzing the previous media strategy, targeting approach and performance against all channels, audiences and markets. We also conducted a deep dive discovery with key leadership and uncovered valuable insights that would aid in our new approach. The biggest area of opportunity we identified was placing a greater emphasis on saturating key markets and audiences most likely to stay at Treasure Island. Leveraging audience media consumption and market performance insights, we developed an integrated media mix against six key markets. A special room rate was utilized to allow for clear measurement and tracking of our integrated campaign, as well as unique phone numbers for each channel. All creative and messaging promoted the convenient hotel location and amenities. We leveraged a mix of static and video assets across both prospecting and retargeting efforts to nurture our audiences and increase engagement. Within two months of deploying our new marketing strategy, we immediately saw increased ad performance and more efficient spending than the previous campaign.

The result

Just six months into the campaign, we saw a considerable lift in year over year performance.

50%+

lift in room nights booked

70%

increase in total room revenue secured

Testimonials

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Circus Circus Las Vegas

An Iconic Las Vegas Strip Property Goes Back To Its Roots.

Circus Circus has been a cornerstone of the Las Vegas Strip for more than fifty years. With its recognizable pink and white tent-inspired roof and Lucky the Clown marquee, Circus Circus is THE destination for family-friendly fun in Las Vegas. Upon entering the property, Guests step back in time to enjoy classic big top acts, a floor of carnival games and an expansive indoor theme park, complete with the world’s only indoor double-loop, double-corkscrew roller coaster.

Our goal

With new ownership and leadership at the helm, Circus Circus had the goal to not only invest in significant upgrades to the property, but to showcase its unique attractions to an expanded, younger audience to drive incremental revenue at the property.

Strategy

For nearly two decades under its previous ownership, Circus Circus promoted its affordable room rates to drive hotel stays. However, research showed that was not what drew people to the property. Guests choose to stay at Circus Circus because of the unparalleled family-friendly attractions that aren’t available anywhere else on the Strip. Its unique offerings gave the property a natural and clear differentiator to center its content strategy around. Pivoting from its stale value proposition, fresh new creative was deployed through a fully integrated paid/earned/owned strategy. Interactive display and video assets brough the viewer inside the Adventuredome and Midway, showcasing the unique guest experience from a firsthand vantage point.

Circus Circus also underwent significant upgrades across the property, including a renovated buffet and food court, expanded Midway, a partnership with Paramount and Spongebob, new rides at the Adventuredome, and a new pool at Splash Zone, its water park which is open year-round. Through consistent national press, social media updates and an robust paid media strategy to support these milestones and announcements, the property captured the interest and hearts of younger generations.

The result

Within one year of deploying this new attraction-first strategy, performance across all channels exceeded benchmarks and hotel revenue soared.

275%

increase in engagement across paid channels

430%

increase in positive press coverage

110%

follower increase on social media

Testimonials

Discovery call

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Motorcycle Industry Council

Revving Up Registrations and Attendance for AIMExpo.

For over a century, the Motorcycle Industry Council (MIC) has served as the voice of the motorcycle industry, advocating for manufacturers, distributors, dealers, and retailers. In its mission to continuously support and advance the industry, MIC hosts AIMExpo, North America’s largest motorcycle and powersports tradeshow.

Our goal

MIC had an ambitious goal for AIMExpo: to significantly boost registrations and elevate attendance rates. This challenge was amplified by ever-changing conditions in recent years, including post-COVID regulations, shifting venues and an evolving focus from consumers to industry professionals.

Strategy

We deployed a digital-first, omnichannel strategy. Campaign efforts began with an upper-funnel approach, prioritizing brand building and awareness by focusing on social media channels and programmatic online video. Leveraging advanced data segments successfully pinpointed dealers and decision-makers within the motorcycle/powersports industry.

As the event drew near, this strategy transitioned seamlessly to a heightened focus on lower-funnel, lead-driving initiatives. Remarketing efforts intensified, specifically targeting highly engaged prospects. Consistently presenting ads to these prospects ensured reaching them with a direct and efficient approach, while excluding those who had already registered.

In the days leading up to AIMExpo, our Pay-Per-Click (PPC) efforts elevated, delivering the highest conversion rates.

The result

The paid efforts drove significant registration numbers, making the flagship event a success.

112%

increase in YoY dealers secured

48%

increase in YoY attendance rate

Testimonials

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