Why Awards and Nominations Are Effective PR Initiatives
By: Stephanie Ceccarelli, VP, Public Relations
Winning a prestigious honor is a great way of differentiating your company from competitors, among other beneficial levels. An award can serve as effective and authentic PR for your business as it acts as an independent third-party endorsement. The following are a few reasons why you should take the time to submit for as many awards as possible within your industry:
Awards are important marketing tools for any business. An award can improve interest and brand awareness and promote your business to new customers or clients. It’s helpful and can be reassuring for potential clients or customers to know what your business has achieved. To maximize an award, it’s important to utilize it to its fullest extent, i.e. post it on your website, company brochures, press releases, social media, etc.
Awards can be an impactful morale boost to employees. Winning an award can instill a great sense of pride and ownership among your team members. A newfound morale boost like this can result in a bump in productivity within your company as well as a reinvigorated outlook on the direction of the business.
Awards are not only for big companies. It’s a misconception that a small business could not win an award when going up against big companies. With a little research, you will find there are a great deal of awards intended for companies of all sizes. Don’t let the fact that you’re a small business deter you from showcasing your hard work.
Awards can increase credibility. Often serving as an endorsement for your business, an award can further legitimize the quality of your work to potential clients or customers. An award can also help strengthen relationships with existing vendors and suppliers as they recognize your hard work has been noticed and awarded. The same can be applied to potential vendors.
The increase in brand awareness and public exposure that an award can generate can translate to new business and result in a jump in sales. An award can change the course of your business strategy and make you a formidable player within your industry overnight. Therefore, it’s most definitely worth taking the time to research which awards within your industry would be the most relevant for you and go after them!
Connect with us today to learn how MassMedia can help you gain recognition within your industry.