Media Buying

We use our experience to develop media campaigns based on exceeding your goals. We buy the most efficient media for our clients by coupling our deep insight and knowledge with strong rate negotiations and cutting-edge buying technologies. After the buy is placed, we diligently measure and optimize our strategy by using performance data to quantify current media effectiveness. With MassMedia, you get seamless campaign execution, savings, and better results. Finding the right medium for your business is incredibly vital to helping your business grow. Let our experienced Media Buying department find the right media placements to reach your audience.

Media Planning and Buying Services and Channels:

• National and local cable TV in the U.S.
• National and local broadcast TV in the U.S.
• Network integration and sponsorships
• Direct Response

• Network radio
• Local radio
• Sponsorships and endorsements
• Online

• Pay per click campaigns
• Programmatic display using a number a different tactics (I.e. contextual, hyper-local, audience targeting, etc.)
• Retargeting
• Social Media
• Site-direct placements

• Trade publications
• Newspapers
• Magazines

Out of Home
• Outdoor boards
• Bus shelters
• Specialty Signage

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