Media Buying

We use our experience to develop media campaigns based on exceeding your goals. We buy the most efficient media for our clients by coupling our deep insight and knowledge with strong rate negotiations and cutting-edge buying technologies. After the buy is placed, we diligently measure and optimize our strategy by using performance data to quantify current media effectiveness. With MassMedia, you get seamless campaign execution, savings, and better results. Finding the right medium for your business is incredibly vital to helping your business grow. Let our experienced Media Buying department find the right media placements to reach your audience.

Media Planning and Buying Services and Channels:

• Digital Radio (I.e. Pandora)
• Streaming Services (I.e. Spotify)
• Pay-Per-Click (PPC) Campaigns (I.e. Google Ads, Bing, Yahoo!)
• Programmatic display using a number a different tactics (I.e. contextual, hyper-local, audience targeting, etc.)
• Retargeting
• Social Media (I.e. Facebook, Twitter, Instagram)
• YouTube Video Ads
• Site-direct placements / Native Advertising
• CRM and Email Marketing
• SMS Messaging
• Influencer Amplification

• Linear TV (National and local cable and broadcast TV in the U.S.)
• Network integration and sponsorships
• Connected TV / Over the Top Devices
• Direct Response

• Network radio
• Local radio
• Sponsorships and endorsements
• Online

• Trade publications
• Newspapers
• Magazines

Out of Home
• Outdoor boards
• Bus shelters
• Specialty Signage

Direct Mail

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