Matthew Swope

Public Relations Director

Capitalizing on his curiosity, overactive imagination and love of storytelling, Matt Swope has spent nearly a decade funneling that creative energy into public relations and marketing campaigns for some of the most beloved and respected brands, thought leaders and organizations. With a focus on the latest trends in internet and pop culture, Matt serves his clients and teams developing and implementing communication strategies that demand attention and drive results. A Swiss Army Knife, Matt’s supported a wide array of brands and organizations, from education to hospitality, to defense contractors, tech companies and automotive OEMs.

Brand & Consumer Storytelling

At the heart of any successful public relations and marketing strategy is a strong, compelling story. During his time at Hill+Knowlton Strategies, Matt played an integral part in developing, operating and managing a PR newsroom on behalf of Mazda North American Operations. Fueled by uncovering the quirky, niche and most compelling stories and turning them into fully-integrated communication strategies, Matt leaves no stone unturned when storymining.  Matt also served as the Trends & Culture Manager on Spotify’s consumer comms team at H+K, keeping a close eye on pop culture moments and concepting eye-catching media moments, stories and experiences leveraging Spotify’s wealth of insightful consumer data.

Mobility & Transportation

Having played a crucial role in translating brands into experiences, Matt has contributed to the ideation, promotion and executive of numerous brand events and product launches on behalf of Mazda for media, influencers and consumers alike. From global product launches to media ride and drives, Matt operates at the intersection of creativity and strategy, helping craft experiences that quintessentially reflect a brand not only enhances the storytelling opportunities, but allows for consumers, media and influencers to connect with the brand or product in an entirely different way. Matt also served as the corporate communications manager for Autonomy, the nation’s largest electric vehicle subscription service founded by serial entrepreneur Scott Painter.

Hospitality & Food and Beverage

The convergence of Matt’s love for influencer and media relations sits squarely with his work in the hospitality space. In close partnership with hotel and casino properties, Matt has created highly-curated and bespoke experiences and FAM trips that resonate with influencers and most importantly, their followers. Matt’s work on San Manuel Casino–now known as Yaamava’ Hotel, Casino & Resort–ushered in a new era for the property as it scaled and prepared for its premium rebrand. Now working in Las Vegas, Matt’s work across Circus Circus Las Vegas and Downtown Grand Hotel & Casino continue to drive awareness of the properties and their distinct offerings.

Corporate, HR & Internal Communications

Putting creativity and innovation at the forefront, Matt has pushed corporate comms, HR comms and internal comms to the next level, maximizing engagement and reach. Working closely with CEOs, CFOs, COOs and CHROs, Matt has been able to elevate the reach and effectiveness of internal and external comms on behalf of the c-suite at Mazda, Spotify, and Autonomy. Doubling down on highly-creative communication strategies that leverage earned media, speeches, presentations, bylines, blogs and social media, these thought leaders are able to more effectively communicate with their target audiences.