Our Team.

Paula Yakubik is the CEO and Founding Partner of MassMedia, a 100% woman-owned, full-service advertising, marketing, and public relations agency she established in 1997. With over two decades of experience, she is a trusted advisor to C-suite executives in corporate communications, public relations, and crisis management, expertly handling complex issues such as regulatory investigations, ethical violations, and litigation. A graduate of Chapman University, she began her career as an award-winning real estate reporter. Under her leadership, MassMedia specializes in Hospitality, Private Equity, Healthcare, Education, Retail, and Real Estate, delivering measurable results and impactful communication strategies. She has been awarded the PRSA Principal of the Year, Top 40 Under 40, and SBA Entrepreneur of the Year, and has received over 22 Pinnacle Campaign Awards.

Georgeann is a Partner with 20 years of experience in the marketing industry.  She is responsible for spearheading integrated planning initiatives that ensure collaboration across the agency’s disciplines to deliver meaningful insights and marketing solutions that work cohesively to accelerate business growth.  She has provided strategic counsel to CEOs and business owners across McDonald’s, Capriotti’s, Davita Medical Group, Nevada State University & The Motorcycle Industry Council.  She is a recipient of the Addy Award and the PRSA Pinnacle Award. She has been named to VEGAS INC’s 40 Under 40 List and was honored as the Las Vegas Review-Journal’s Advertising Executive of the Year.

Lisa is a Partner with almost 20 years of experience in the media industry and oversees all tactical media planning and buying. She has extensive experience across all traditional and non-traditional platforms within the local and national marketplace. Her expertise spans multiple sectors, and she has worked with clients such as Hyundai, Kia, Toyota, Auto Insurance America, Circus Circus, Southwest Gas, Nevada State College, Healthcare Partners, and United Blood Services. Lisa is a master at embracing the importance of strong relationships to ensure clients’ dollars are maximized. Her media outlet peers have described her as a challenging yet fair negotiator who works diligently to secure the best deal for her clients.  Her accolades include being named a Las Vegas 40 Under 40 recipient, a Pinnacle Award winner, and a recipient of PRSSA Las Vegas Chapter awards.

Jess is the SVP, Integrated Marketing, responsible for overseeing comprehensive client marketing plans, brand strategies, and agency growth. She has over 10 years of experience working with clients, including Arizona Lottery, Black & Decker, Coco5, Ford, GM, LeVecke Beer Wine & Spirits, and Sherwin-Williams.  She is a master at seamlessly bringing together cross-functional teams to develop highly focused, successful integrated marketing campaigns. Her strength lies in getting to the root of a client’s business challenge and starting with the right strategic vision to deliver success.  She has been recognized by the Association of National Advertisers with the Rising Star in Marketing Award.

Matt is the VP of Public Relations and has spent nearly a decade channeling creative energy into public relations and marketing campaigns for some of the most beloved and respected brands, thought leaders, and organizations. He has worked with Angostura Bitters, Mazda, Northrop Grumman, MotorTrend, Sevens Rugby, and Spotify to develop and implement communication strategies that demand attention and drive results. He has an insatiable curiosity, which he parleys into his strengths within corporate, HR & internal communications, as well as brand & consumer storytelling.  His work has been recognized via the PRSSA Pinnacle Awards for his work on McDonald’s and CCLV.

Mariana is a Social Media Strategist with 10 years of experience in developing and managing social media and influencer campaigns, strategies, and content that deliver results for clients.  She’s driven by curiosity and a desire to understand what motivates people and culture, both online and offline. Mariana has built and engaged communities for PetSmart, HarperCollins Leadership, Gila River Resorts & Casinos, Visit Chandler Tourism, Radio Disney Country, and Women & Hollywood. Her expertise lies in building a social strategy rooted in a brand’s purpose and in uniquely identifying the right content ahead of the curve to keep our clients relevant in today’s social ecosystem. She has worked on numerous PRSA award-winning campaigns, including Gila River Resorts & Casino’s “120 Ways to Summer” and their most successful Super Bowl Weekend content blitz.

Jenn is the Director of Consumer Public Relations and has a decade of public relations experience.  Throughout her career, she has led brand campaigns for a range of clients, from billion-dollar resorts to boutique popsicle brands. A lifelong artist, Jenn continually seeks creative solutions to help her clients stand out from their competitors.  She has worked on impactful placements in emerging media, including Substack newsletters and podcasts, and collaborated with some of the most successful YouTube creators, such as Binging with Babish and Joshua Weissman.  She has a wealth of experience in food & beverage, hospitality, and travel, and within the entertainment sector. She understands the nuances of grand openings, having launched Circa Resort & Casino, the first ground-up resort in Downtown Las Vegas in 40 years, MGM National Harbor, a $1.4 billion property outside of Washington, D.C., and Todos Santos Boutique Hotel, which received 1.7 billion impressions and 140 press hits in the first six months.

Rob has over two decades of experience in marketing and communications. His strategic approach has garnered extensive media coverage and tangible outcomes for clients across various sectors, including public safety, broadcast media, legal services, commercial real estate, energy, and finance. Rob’s diverse background in marketing and public relations, combined with his strategic thinking and industry expertise, makes him a valuable partner for developing and executing thoughtful, results-driven communication strategies. By crafting targeted messaging and leveraging effective media outreach strategies, Rob has successfully elevated brand presence and awareness. His creative marketing initiatives have garnered national and regional recognition, enabling stations to stand out with unique and newsworthy programs.