Partner/Vice President, Public Relations
Stephanie Ceccarelli is Vice President, Public Relations overseeing the publicity division and its inclusive oversight of social media across the agency. Stephanie has more than two decades of experience managing communications and publicity across the corporate, hospitality, lifestyle and entertainment sectors for bicoastal and national clients. Stephanie’s reputation as a trusted resource in the industry is founded upon her strong relationships with clients, media and her team.
Prior to moving to Las Vegas in 2016 from Los Angeles, Stephanie served as Vice President, Program Publicity and Corporate Communications at Viacom Media Networks. In this role, she developed publicity campaigns for Country Music Television’s (CMT) non-scripted shows and network executives. Stephanie’s efforts were aimed at driving show tune-in for ratings success as well as helping to shape and implement consumer, business and trade press strategies in support of broader Viacom brand priorities. In addition, Stephanie has been responsible for crafting speeches for stakeholders, television producers and Hollywood executives.
Since moving to Las Vegas, Stephanie has worked to elevate the consumer profiles of properties such as The Cosmopolitan of Las Vegas, Downtown Grand Hotel & Casino, Tuscany Suites & Casino and Circus Circus Las Vegas. Based in Las Vegas, Stephanie has developed a comprehensive understanding of the travel industry and how the media covers it from a consumer and business standpoint. Stephanie has spearheaded the publicity efforts for grand openings such as Milk Bar and Momofuku inside The Cosmopolitan and developed and implemented campaigns to strategically announce various property renovations such as the $60 million dollar investment in new rides and upgrades made to The Adventuredome at Circus Circus.
Prior to serving as Vice President, Program Publicity and Corporate Communications at Viacom Media Networks for CMT (Country Music Television), Stephanie climbed the ranks at leading global marketing and entertainment PR agency, Rogers & Cowan. A division of Interpublic Group of Companies, the company is based in Los Angeles, with offices in New York, Miami and London. Her eight-year tenure included oversight of a five-person team based in Los Angeles. She built and led the execution of campaigns for a variety of high-profile clients including cable networks, Food Network and Oxygen, “American Idol,” “So You Think You Can Dance,” renown reality show judge and executive producer, Nigel Lythgoe along with his production company, Big Red 2 and foundation, Dizzy Feet, “CMT Music Awards,” best-selling author and motivational speaker, Marcus Buckingham, History Channel, and specifically the launch of Kevin Costner’s “Hatfield & McCoys,” and 19 Entertainment, to name a few.
Working with high-profile celebrities including “American Idol” executive producer Nigel Lythgoe, “So You Think You Can Dance” host and UK personality Cat Deeley, health and wellness coach and billionairess, Kelley Nemiro and interior designer and wife to rock legend, Lindsey Buckingham, Kristen Buckingham, Stephanie developed and executed strategic publicity plans rooted in reputation management and aimed at procuring profiles and feature stories with top-tier media outlets such as People Magazine, LA Times, NY Times, AP, US Weekly, etc.
Stephanie’s diverse background has armed her with extensive knowledge and expertise across a versatile group of PR sectors. Stephanie is instrumental in helping clients achieve the results that matter to them, ultimately transforming them into brand pillars. Whether it’s boosting brand awareness to competitively gain share of voice in the market or sparking enough meaningful coverage to get an investor’s attention, Stephanie is there each step of the way to deliver counsel and help demonstrate measurable success through PR.