What We Do

Today, powerful marketing – the kind that moves the needle because it can’t be ignored – requires true teamwork between client and agency. A union of diverse talents, decades of experience, and innovative thinking. When that team comes together… when hard work transforms strategy into reality… the results speak for themselves.

Marketing and Strategic Planning

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Marketing and Strategic Planning

We work with companies in a variety of industries to develop comprehensive marketing strategies that deliver results. Our team of experienced marketing strategists employs a disciplined approach, using analytical tools and research to deliver plans that accelerate growth and offer a return on investment. Our background includes more than two decades working with well-known, national clients.

We also help our clients create high-impact presentations that move people to action. Presenting ideas is an integral part of our business, and we shape messages into stories that resonate with your audience. We thrive under pressure to make our clients shine. We can help anyone organize even the most complex ideas in a way that’s clear, compelling and impactful. Don’t just present to your audience, captivate your audience. Let our Presentation Planning and Strategy department craft your next presentation or pitch to keep your audience engaged and informed.

Marketing & Strategic Planning Services:
• Primary marketing research – qualitative and quantitative
• Competitive landscape
• Value proposition and positioning
• Branding and identity
• Creative direction
• Budget planning
• Marketing department restructuring
• Presentation message and content development
• Presentation coaching
• Speaker training
• Presentation decks (PowerPoint, Prezi, Keynote)
• Staging equipment and props
• Multimedia presentations
• Videos and motion graphics

Media Buying

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Media Buying

We use our experience to develop media campaigns based on exceeding your goals. We buy the most efficient media for our clients by coupling our deep insight and knowledge with strong rate negotiations and cutting-edge buying technologies. After the buy is placed, we diligently measure and optimize our strategy by using performance data to quantify current media effectiveness. With MassMedia, you get seamless campaign execution, savings, and better results. Finding the right medium for your business is incredibly vital to helping your business grow. Let our experienced Media Buying department find the right media placements to reach your audience.

Media Planning and Buying Services and Channels:

Television
• National and local cable TV in the U.S.
• National and local broadcast TV in the U.S.
• Network integration and sponsorships

Radio
• Network radio
• Local radio
• Sponsorships and endorsements
• Online

Digital
• Pay per click campaigns
• Retargeting
• Social Media

Print
• Trade publications
• Newspapers
• Magazines

Out of Home
• Outdoor boards
• Bus shelters
• Specialty Signage

Media Relations

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Media Relations

It has become increasingly challenging for many businesses to convey their message to the right people, at the right time, and in the right way. Our media relations team helps our clients navigate a complex, media-driven world. Our prior experience as journalists helps us understand what reporters need and how they think. We know what makes a good story and have cultivated relationships with reporters to get the job done.

Planning for the unexpected is no easy challenge. It’s even tougher to execute the plan when tensions are high. Our agency develops and delivers multi-faceted crisis communications plans that turn your crises into opportunities. Our crisis communications team includes journalists, editors, marketing and digital media experts, political strategists, grassroots experts, producers and researchers with a proven track record of helping our clients identify their issues and opportunities and implement the industry’s best practices.

Media Relations & Crisis PR Services:
• Media outreach
• News distribution
• Video news releases
• Editorial calendar management
• Media tours
• Media training
• News pitching
• Scheduling and facilitating media interviews
• Crisis communications
• Press conferences
• Virtual press rooms
• Newsletters
• Identifying target media and bloggers
• Tradeshow media
• Media tracking and measurement
• Crisis Training
• Crisis Simulation
• Media Training
• Media Management
• Risk Assessment
• Event Management
• Internal Communications

Creative

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Creative

Our creative department works to create powerful brand experiences across a variety of platforms. Our full staff of artists and writers collaborate for brand development, graphic design, creative campaigns, broadcast, video, and digital work. Our ideas are grounded in strategy and specifically created to drive consumers to inquire, engage and buy. Put simply, imagination is the best motivation. That is, the more creative our concepts, the more groundbreaking the ideas, the more consumers will respond and react.

Video is the strongest and most persuasive form of communication to share your brand’s story, and our agency has mastered the art of storytelling. Our award-winning production team learns the ins and outs of your brand to craft compelling video content for a campaign designed to take advantage all channels to distribute your brand’s story. From 30-second commercials to long-form web content, our production team not only provides you with an award-winning campaign, but we also provide the strategy needed to distribute your video content online to reach your intended audience and ensure measurable results.

Creative Services:
• Creative development and production
• Copywriting
• Print advertising
• Broadcast advertising
• Outdoor advertising
• Direct mail/email campaigns
• Multimedia displays
• Digital ad campaigns
• Logo/brochure/package design
• Collateral development
• Annual reports
• Video/motion graphic production
• Point-of-purchase displays
• Multimedia presentations
• Trade show display design
• Print production
• Production and post-production
• Concept creation
• Scriptwriting
• Storyboarding
• Documentary profiles
• B-roll collection
• In-studio shooting
• On-location shooting
• Scriptwriting
• Storyboarding
• Motion graphics
• Voice over
• Casting
• Distribution strategy
• SEO strategy
• Location scouting

Digital

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Digital

Our digital team is skilled in guiding businesses through digital communication planning and implementation. Our team has the knowledge and experience to leverage the established and ever-emerging technologies, platforms, and channels to help clients improve outcomes and ROI.

Social media is an essential avenue for connecting and networking with key internal and external audiences. We deliver integrated content and social strategies across all channels. We help our clients listen, plan, engage and advertise with strategic campaigns that deliver measurable results.

Our services include:
• Digital brand auditing and planning
• Website strategy and development
• Search strategy (paid and organic)
• Mobile strategy
• Social media strategy
• Content strategy
• Video production
• Planning and analytics
• Measurement and optimization
• Social strategy
• Community management
• Content creation
• Platform development and management
• Advertising
• Insights, measurement, and monitoring

Grassroots

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Grassroots

We help our clients integrate into the communities they serve with events and promotions of all scales. MassMedia has the ability, experience, and staff to develop and deliver grassroots campaigns that enable any business to interact with customers face-to-face. Our core strengths lie in researching, identifying, and executing campaigns across all touch points.

Planning, coordination, and staffing of events
• Tradeshows
• Community events strategy, planning, and staffing
• Sales events
• Employee events

Collateral
• Brochures
• Event materials
• Signage

Giveaways
• T-shirts
• Promotional materials
• Raffle drawings

Vendor Coordination
• Food and beverage
• Audio and video
• Rentals
• Specialty materials

Venue Selection
• Contracts
• Floor plans
• Liaison between venue and client

Presentations
• PowerPoint development
• Corresponding handouts

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