Vice President of Integrated Marketing
Casey Floyd serves as the vice president of integrated marketing at MassMedia. Casey holds over a decade of experience in marketing, project management and digital strategy. Casey has a passion for creative and emerging platforms that reach niche audiences to further brand loyalty and engagement. At MassMedia, his focus is developing digital strategy plans that translate into elevated brand awareness and business growth for an array of clients. He serves as a leader for all digital initiatives from top-level conceptualization to execution to success metric review and optimization in order to achieve brand goals.
Casey joins MassMedia with a breadth of digital experience in both retail and B2B marketing in the financial sector, handling a wide range of projects. Casey previously served as a senior account executive of co-op marketing for the online retailer Zappos.com, where he nurtured relationships and grew business for highly recognizable performance brands such as Adidas, New Balance, Asics and Brooks. He has also held positions with financial institutions where his leadership in marketing and project management were leveraged on B2B campaigns and strategies.
In 2008, Casey was recognized as a Rising Star of Business by the Las Vegas Business Press.