MassMedia Elevates Seasoned Public Relations Veteran Stephanie Ceccarelli to Partner
LAS VEGAS (November 29, 2023) – MassMedia Marketing, Advertising and PR, a digital-first media and public relations agency in Las Vegas, announces the elevation of Stephanie Ceccarelli, vice president of public relations at MassMedia, to partner. This strategic move recognizes Ceccarelli’s nearly two decades of outstanding contributions to the field of public relations and her exceptional leadership at MassMedia.
Serving as vice president, public relations at MassMedia for more than four years, Ceccarelli has played a key part in the agency’s revamped approach to public relations and social media. Over the course of her illustrious career, she has accumulated an impressive roster of local, regional, and national clients across corporate, television, lifestyle, healthcare, hospitality and Hollywood and Las Vegas entertainment sectors.
“Stephanie’s unparalleled and diverse career has been characterized by innovative and impactful campaigns, strong leadership, and an unmatched passion for PR and storytelling that consistently comes to life in her work and client relations,” said Georgeann Pizzi, president and partner at MassMedia. “As Stephanie joins the partnership, she not only strengthens our bench of industry-leading experts, but her appointment fully rounds out representation of the agency’s full-service capabilities and services at the senior leadership level and partner ranks. On behalf of the partners, we’re excited to move forward together with a shared vision and common goals for our firm as it undergoes unprecedented growth.”
Ceccarelli’s journey includes a successful tenure in Los Angeles, where she climbed the ranks at leading entertainment PR agency Rogers & Cowan. Notably, she played a crucial role in the launch and sustained success of the groundbreaking television phenomenon, “American Idol,” securing nationwide coverage in top-tier media outlets ultimately contributing to the juggernaut’s lasting impact on pop culture. Ceccarelli went on to help launch multi-Emmy Award-winning dance competition series on FOX, “So You Think You Can Dance” and later joined Viacom Media Networks, now Paramount Media Networks, where she served as Vice President, Program Publicity and Corporate Communications. During her time there, she developed corporate and entertainment publicity campaigns for various networks and shows including, Country Music Television’s (CMT) Music Awards, country’s only entirely fan-voted awards show.
In 2016, Ceccarelli brought her talents to Las Vegas, where she played a pivotal role in the growth of MassMedia. Recognizing her unique talent, experience, and industry contacts, the leadership team at MassMedia presented Ceccarelli with the opportunity to form her own entertainment division within the company. Her accomplishments quickly extended beyond entertainment, leading to her oversight of the Public Relations division, spanning Corporate and under Ceccarelli’s leadership, eventually Hospitality and Personality PR.
Today, Ceccarelli oversees a robust division that includes recently merged PR and Social Media services, and she continues to demonstrate an unwavering commitment to elevating client services, including a keen sense for how and when to evolve with the industry, providing strategic counsel in planning, national and international media relations, reputation management, social media strategy, experiential activations and crisis communications.
“I’m proud to be joining the partner ranks at MassMedia,” said Stephanie Ceccarelli, partner and vice president, PR and social media at MassMedia. “To contribute in this way at a women-owned and operated agency makes this accomplishment that much more meaningful. I look forward to what we’ll be able to accomplish together during this exciting period of accelerated growth, diversification and expansion for our agency.”
Ceccarelli joins an entirely women-led partnership at MassMedia, including:
Paula Yakubik – Founder and Managing Partner
Georgeann Pizzi – Partner and President
Lisa Montague – Partner and Vice President, Media and Operations
Brooke Snelling – Partner and Vice President, Client Engagement and Success