A seasoned leader, Georgeann has spent her career building and developing high-performing agency teams. With a focus on business growth and driving results, she provides strategic counsel to CEOs and business owners across the country and in diverse industries. Highly regarded in her field, Georgeann is an Addy Award and PRSA Pinnacle Award recipient many times over. She has been named to VEGAS INC’s 40 Under 40 List and was honored as Las Vegas Review Journal’s Advertising Executive of Year.

As a chief marketing strategist, Georgeann spearheads integrated planning initiatives, ensuring collaboration across the agency’s disciplines to deliver meaningful insights and marketing solutions that work cohesively to accelerate business growth. Dedicated to keeping the agency at the forefront of emerging trends and technology, Georgeann and her team have continued to bring new and innovative campaigns to the market on behalf of their clients, resulting in higher ROI, business growth, and strong client retention for the agency.

With over two decades of experience, Paula Yakubik has established herself as a trusted advisor to organizations of all sizes, spanning small, mid, and large-cap companies across diverse industries. Her expertise lies in helping clients identify their communication goals and challenges while developing and implementing comprehensive plans tailored to their specific needs.

Public Relations and Corporate Positioning
Paula excels in crafting and executing corporate communication programs that drive tangible business outcomes. By leveraging strategic messaging and effective communication channels, she empowers clients to achieve their unique objectives with confidence and impact. Her unwavering focus on client success ensures that each program is skillfully devised to support clients in achieving their business goals.

Crisis Management
With a wealth of experience in crisis management, Paula has guided numerous organizations through complex challenges at the C-suite level. She adeptly handles a broad spectrum of issues, including accounting fraud, misconduct allegations, ethical violations, cybersecurity threats, regulatory investigations, litigation, workplace incidents, and leadership transitions. Her expertise extends to advising clients facing federal investigations, regulatory inquiries, harmful legislation, facility disasters, workforce reductions, employee misconduct, and unplanned leadership changes.

Real Estate
Paula’s extensive involvement in the real estate sector has seen her provide valuable counsel to clients engaged in various transactions and situations. Her expertise spans areas such as land use, large-scale sales transactions, and broker messaging. From local and national commercial real estate developers to recognized attorneys and lenders, Paula has consistently delivered strategic guidance to help clients navigate the complexities of the real estate landscape. It is worth noting that Paula’s career started as a distinguished real estate reporter, earning her numerous awards.

Healthcare
Paula has been a trusted advisor to over 15 local and national healthcare companies, offering her insights on a range of critical issues. Her expertise covers areas such as insurance/payer contract disputes, messaging strategies, positioning, and service line growth. She has worked with esteemed organizations such as Optum, Humana, Healthcare Partners, DaVita, Iora Healthcare, and Ascension Healthcare, providing them with invaluable guidance to navigate the dynamic healthcare environment.

Paula Yakubik’s extensive experience, strategic counsel, and track record of success make her an invaluable partner for organizations seeking to elevate their communications strategies and achieve impactful results in today’s complex business landscape.

Lisa has been working in the advertising industry for more than 10 years, starting off as an Account Executive before finding her true passion of media buying in 2007. She knows what it takes to get her client’s message out and in front of potential consumers. She has worked with a variety of industries, including casinos, car dealers, and insurance companies in Las Vegas and major metropolitan areas across the country. Lisa has put together the right media mix for clients with minimal budgets and for those who had millions to work with.

She provides clients with the strategy of a media buy and follows up after the buy is over to make sure the client is satisfied. If there is a problem with the buy, Lisa also works with the medium to make it right for the client. She has been described among her media outlet peers as a tough but fair negotiator who works hard to make sure her clients get the best deal.

Stephanie Ceccarelli is Vice President, Public Relations overseeing the publicity division and its inclusive oversight of social media across the agency. Stephanie has more than two decades of experience managing communications and publicity across the corporate, hospitality, lifestyle and entertainment sectors for bicoastal and national clients. Stephanie’s reputation as a trusted resource in the industry is founded upon her strong relationships with clients, media and her team.

Corporate Communications

Prior to moving to Las Vegas in 2016 from Los Angeles, Stephanie served as Vice President, Program Publicity and Corporate Communications at Viacom Media Networks. In this role, she developed publicity campaigns for Country Music Television’s (CMT) non-scripted shows and network executives. Stephanie’s efforts were aimed at driving show tune-in for ratings success as well as helping to shape and implement consumer, business and trade press strategies in support of broader Viacom brand priorities. In addition, Stephanie has been responsible for crafting speeches for stakeholders, television producers and Hollywood executives.

Hospitality

Since moving to Las Vegas, Stephanie has worked to elevate the consumer profiles of properties such as The Cosmopolitan of Las Vegas, Downtown Grand Hotel & Casino, Tuscany Suites & Casino and Circus Circus Las Vegas. Based in Las Vegas, Stephanie has developed a comprehensive understanding of the travel industry and how the media covers it from a consumer and business standpoint. Stephanie has spearheaded the publicity efforts for grand openings such as Milk Bar and Momofuku inside The Cosmopolitan and developed and implemented campaigns to strategically announce various property renovations such as the $60 million dollar investment in new rides and upgrades made to The Adventuredome at Circus Circus.

Entertainment

Prior to serving as Vice President, Program Publicity and Corporate Communications at Viacom Media Networks for CMT (Country Music Television), Stephanie climbed the ranks at leading global marketing and entertainment PR agency, Rogers & Cowan. A division of Interpublic Group of Companies, the company is based in Los Angeles, with offices in New York, Miami and London. Her eight-year tenure included oversight of a five-person team based in Los Angeles. She built and led the execution of campaigns for a variety of high-profile clients including cable networks, Food Network and Oxygen, “American Idol,” “So You Think You Can Dance,” renown reality show judge and executive producer, Nigel Lythgoe along with his production company, Big Red 2 and foundation, Dizzy Feet, “CMT Music Awards,” best-selling author and motivational speaker, Marcus Buckingham, History Channel, and specifically the launch of Kevin Costner’s “Hatfield & McCoys,” and 19 Entertainment, to name a few.

Lifestyle

Working with high-profile celebrities including “American Idol” executive producer Nigel Lythgoe, “So You Think You Can Dance” host and UK personality Cat Deeley, health and wellness coach and billionairess, Kelley Nemiro and interior designer and wife to rock legend, Lindsey Buckingham, Kristen Buckingham, Stephanie developed and executed strategic publicity plans rooted in reputation management and aimed at procuring profiles and feature stories with top-tier media outlets such as People Magazine, LA Times, NY Times, AP, US Weekly, etc.

Stephanie’s diverse background has armed her with extensive knowledge and expertise across a versatile group of PR sectors. Stephanie is instrumental in helping clients achieve the results that matter to them, ultimately transforming them into brand pillars. Whether it’s boosting brand awareness to competitively gain share of voice in the market or sparking enough meaningful coverage to get an investor’s attention, Stephanie is there each step of the way to deliver counsel and help demonstrate measurable success through PR.

Brooke Snelling is an award-winning brand and marketing strategist who is passionate about helping clients achieve success that impacts their bottom line. A process-driven leader who leads by example, Brooke is fueled by empowering her colleagues and mentoring them on how to effectively grow relationships. As Vice President of Client Engagement & Success at MassMedia, Brooke seamlessly marries the two to lead the agency’s Client Engagement department, influence agency processes, and strengthen client retention and organic growth.

Brooke believes that behind every great marketing campaign is an efficient process that maximizes ROI and delivers impactful business results. For over a decade, Brooke has partnered with companies to successfully lead integrated marketing campaigns, product launches, outreach strategies, and large-scale budgets.

When Brooke joined MassMedia in 2014, her first account was HealthCare Partners Nevada, one of the largest medical groups in Nevada. She has played an integral role in driving strategy and team collaboration that has enabled HealthCare Partners to meet their patient acquisition goals year-over-year. Prior to MassMedia, Brooke served as the director of marketing for H&H Enterprises where she managed a department focused on creative services and assisted with ad campaigns and media buys. She holds a bachelor’s degree in journalism and media studies from UNLV.

James brings more than two decades of invaluable media expertise to MassMedia, adeptly serving a wide range of clients across both B2C and B2B landscapes through diverse digital and traditional channels. His career, which began in the dynamic environment of New York, allowed him to develop a rich portfolio. He has worked across multiple sectors, including hospitality, gaming, entertainment, airlines, telecommunications, luxury goods, healthcare, and spirits, and has forged significant partnerships with industry giants such as MGM Resorts International, Activision, Delta, Verizon, Chanel, eHealth, and Stoli Vodka.

With a solid educational background from Southern Connecticut State University, James has risen through the ranks of the media world. Now based in Las Vegas, he deeply values family time, cherishing moments with his wife and two daughters. Their shared love for exploring national parks and engaging in outdoor activities reflects James’s adventurous spirit and his profound appreciation for nature.

James’s extensive professional experience, combined with his passion for outdoor adventures, underscores his exceptional ability to bring creativity and strategic insights to every project he undertakes, thereby elevating the standards of excellence within the media industry.

Capitalizing on his curiosity, overactive imagination and love of storytelling, Matt Swope has spent nearly a decade funneling that creative energy into public relations and marketing campaigns for some of the most beloved and respected brands, thought leaders and organizations. With a focus on the latest trends in internet and pop culture, Matt serves his clients and teams developing and implementing communication strategies that demand attention and drive results. A Swiss Army Knife, Matt’s supported a wide array of brands and organizations, from education to hospitality, to defense contractors, tech companies and automotive OEMs.

Brand & Consumer Storytelling

At the heart of any successful public relations and marketing strategy is a strong, compelling story. During his time at Hill+Knowlton Strategies, Matt played an integral part in developing, operating and managing a PR newsroom on behalf of Mazda North American Operations. Fueled by uncovering the quirky, niche and most compelling stories and turning them into fully-integrated communication strategies, Matt leaves no stone unturned when storymining. Matt also served as the Trends & Culture Manager on Spotify’s consumer comms team at H+K, keeping a close eye on pop culture moments and concepting eye-catching media moments, stories and experiences leveraging Spotify’s wealth of insightful consumer data.

Mobility & Transportation

Having played a crucial role in translating brands into experiences, Matt has contributed to the ideation, promotion and executive of numerous brand events and product launches on behalf of Mazda for media, influencers and consumers alike. From global product launches to media ride and drives, Matt operates at the intersection of creativity and strategy, helping craft experiences that quintessentially reflect a brand not only enhances the storytelling opportunities, but allows for consumers, media and influencers to connect with the brand or product in an entirely different way. Matt also served as the corporate communications manager for Autonomy, the nation’s largest electric vehicle subscription service founded by serial entrepreneur Scott Painter.

Hospitality & Food and Beverage

The convergence of Matt’s love for influencer and media relations sits squarely with his work in the hospitality space. In close partnership with hotel and casino properties, Matt has created highly-curated and bespoke experiences and FAM trips that resonate with influencers and most importantly, their followers. Matt’s work on San Manuel Casino–now known as Yaamava’ Hotel, Casino & Resort–ushered in a new era for the property as it scaled and prepared for its premium rebrand. Now working in Las Vegas, Matt’s work across Circus Circus Las Vegas and Downtown Grand Hotel & Casino continue to drive awareness of the properties and their distinct offerings.

Corporate, HR & Internal Communications

Putting creativity and innovation at the forefront, Matt has pushed corporate comms, HR comms and internal comms to the next level, maximizing engagement and reach. Working closely with CEOs, CFOs, COOs and CHROs, Matt has been able to elevate the reach and effectiveness of internal and external comms on behalf of the c-suite at Mazda, Spotify, and Autonomy. Doubling down on highly-creative communication strategies that leverage earned media, speeches, presentations, bylines, blogs and social media, these thought leaders are able to more effectively communicate with their target audiences.

Brooklyn Reich is a dynamic Social Media Director at MassMedia, boasting over seven years of experience in driving high-impact social media campaigns across various sectors, including food & beverage, hospitality, and real estate. Known for her strategic approach to content creation, influencer marketing, community engagement, and brand awareness, Brooklyn has a passion for staying ahead of digital trends, ensuring each campaign is both innovative and effective.

In the food & beverage industry, Brooklyn’s love for culinary arts and mixology, combined with her influencer marketing savvy, has led to successful collaborations with renowned Las Vegas restaurants such as Mott 32, Lotus of Siam, and THE Steak House at Circus Circus. Her ability to blend culinary knowledge with social media trends has resulted in engaging, results-driven campaigns.

In hospitality, Brooklyn excels in creating immersive content that highlights the unique qualities of each brand, from international influencer collaborations to dynamic short-form video storytelling. Her work has generated viral results for properties like Blue Desert Cabo and Circus Circus Las Vegas, effectively leveraging the latest social media trends.

Brooklyn’s real estate marketing expertise focuses on crafting stories that encapsulate the lifestyle and luxury of high-end properties, particularly in Las Vegas. She has a proven track record of orchestrating memorable events and campaigns that spotlight the distinct amenities and experiences offered by these establishments, connecting with audiences and driving engagement.

Jess is a seasoned marketing professional with a robust background in developing and executing strategic brand and marketing initiatives across industries.

Currently serving as the Group Account Director for MassMedia in Phoenix, AZ, Jess oversees comprehensive marketing plans and brand strategies, as well as agency growth in Arizona. Previously, Jess held the role at O.H. Partners, where she oversaw marketing strategy and client teams for clients in consumer-packaged goods, alcohol, quick-service restaurants, lottery, and sports marketing sectors.

Prior to her role at O.H. Partners, Jess held key positions in Arizona, including Director of Brand Communications at Design Pickle and Manager of Corporate Partnerships at Barrett-Jackson Auction Company. At Design Pickle, she oversaw in-house brand campaign development, public relations, and social media strategy. During her time in the role, she was a recipient of the Association of National Advertisers Rising Marketing Star Award. While at Barrett-Jackson, Jess managed multimillion-dollar corporate partner accounts and drove additional revenue growth through innovative activation and experiential strategies. Jess’s career journey also includes extensive retail experience as a District Manager at ALDI and corporate partnership marketing with the Chicago Cubs.

Jess is a graduate of Northwestern University. She furthered her education at the Arizona State University College of Law, earning a Master’s degree in Sports Law & Business. She currently serves as an Adjunct Marketing Professor for the program.