Our Top 9 PR Successes of 2025

How We Humanize Brands by Creating Moments of Influence 

Public relations is a different beast than traditional marketing or social media. While marketing pushes messages out, PR pulls people in. We humanize your brand by creating moments of influence – the stories, voices, and personalities that help audiences connect on an emotional level. 

Here are some of our favorite PR successes from 2025 that show how powerful human-centered storytelling can be. 

1. Circus Circus Las Vegas: Introducing Fear Zone

Circus Circus Las Vegas celebrated spooky season by presenting Fear Zone in the Adventuredome. Fear Zone combined terrifying haunted houses, scare zones, live scare actors and a one-of-a-kind coaster experience in the dark for the ultimate fear-filled scream park. We worked with Circus Circus Las Vegas and South of Heaven Productions to secure local press coverage and influencer content highlighting the limited run production. 

Our PR team invited media to Fear Zone previews and VIP tours inside the Adventuredome, as well as offered interview opportunities with Circus Circus leadership and Fear Zone creators. 

The result: Extensive local media coverage and high-impact influencer content positioned Fear Zone as a must-visit Halloween experience at Circus Circus Las Vegas. 

2. Ellis Island Casino & Hotel: Unveiling Phase One of a $35M Expansion

As Ellis Island Casino began working on its $35 million expansion, they approached MassMedia to help announce the first phase. The new space doubles the casino floor, which includes a new casino bar, high-limit gaming area, and the recently announced Boomer’s Sportsbook. The expansion also includes a new rooftop bar, The Deck, with views of Las Vegas Boulevard and seasonal craft cocktails.  

Our PR team announced the expansion by highlighting how the new space would both elevate the property and maintain the history surrounding Las Vegas local’s favorite off-Strip property, securing coverage locally and across industry publications. Additionally, we hosted a variety of influencers at The Deck to highlight the new addition.  

The result: The announcement brought forth both local and national coverage, as well as influencer content, which drove widespread awareness in Ellis Island’s continued expansion.  

3. IndiCap’s “The Ranch”: Telling the Human Side of a Large-Scale Industrial Development

Industrial developments don’t often get associated with people, but that’s exactly where we saw an opportunity. 

When IndiCap and its partners announced The Ranch, a first-of-its-kind industrial-anchored mixed-use development in Gilbert, AZ, we focused on the project’s human impact: 

• What it means for the community 

• How it will serve as a gathering place 

• Its mix of shopping, dining, housing, and an 18-acre green space 

Coverage spanned consumer, trade, and business media, with IndiCap’s Regional VP of Development highlighting how the project was intentionally designed to benefit local residents, not just businesses. 

The result: An industrial development turned into a community story. 

4. Launching Kenerator with Ken Goodrich: Introducing a Leader to New Markets

Ken Goodrich, chairman of Goettl Air Conditioning & Plumbing, is a well-known business leader in the Southwest. But when he launched his newest venture, Kenerator whole-home standby generators, in multiple Sunbelt markets, including Texas and Florida, our goal was to introduce the man behind the brand to audiences who had never met him. 

Our PR team coordinated a mix of media and podcast interviews that allowed Ken to share his personal and professional journey, including his successes, challenges, and reputation for trusted leadership. 

The result: Three successful market launches, each already operating profitably, supported by meaningful storytelling that built familiarity and credibility from day one. 

5. MAC.BID: How Savvy Shoppers are Saving Big

MAC.BID, a liquidation auction site with thirty locations across the country, tasked MassMedia with developing a public relations campaign to raise brand awareness nationally as well as in local markets.  

The campaign focused on value, highlighting MAC.BID’s ability to help shoppers save on everything from toys to home decor to tools and more as American’s struggled with tariffs and inflation. The multipronged approach included paid influencer partnerships, national outreach, and highlighting new openings in local markets.  

The result: A major feature in USA Today highlighting the brand, which was syndicated across multiple local publications, as well as coverage highlighting openings in Macon, Davenport, Hamilton, and more.  

6. Nocturno Cocktail Bar: Bringing a Taste of Mexico City to the Arts District

Nocturno Cocktail Bar opened in the Las Vegas Arts District and sought to stand out from competitors by positioning itself as a leader in the craft cocktail movement. MassMedia was tasked with developing a campaign that helps Nocturno build a national presence and earn World’s 50 Best Bars recognition.  

The kickoff the campaign, MassMedia connected Nocturno with Mexico City’s Rayo, named #87 on World’s 50 Best Bars 2024 and #5 on North America’s 50 Best Bars 2024. Nocturno hosted the Rayo team for a one night pop up event, inviting the Las Vegas community to enjoy a taste of Mexico City.  

The result: A sold-out event introducing Las Vegas to Rayo’s award-winning mixology, cementing Nocturno as a destination for craft cocktails while pairing Nocturno’s name with an internationally recognized cocktail destination.  

7. Organizers Direct Industries: Humanizing a Brand to Grow a National Dealer Network

When Organizers Direct Industries (ODI) partnered with MassMedia to expand brand awareness and recruit new dealers, we built a multi-pillar strategy centered on people, not products. 

First, we positioned the company’s president, Alicia Barker, as the face and voice of ODI. By sharing her background, leadership philosophy, and vision for stylish, high-quality home storage solutions, we secured coverage with national outlets including Bloomberg, NBC News Now, Real Simple, and more. 

Next, we amplified the stories of ODI’s top dealers. Through industry podcasts, trade outlets, and vertical media, we showcased real entrepreneurs reflecting on their partnership with ODI. 

The result: Human storytelling that drove both brand growth and dealer interest. 

8. Primak Construction Group: Bringing a New Brand Name to Life

When longtime client Lou Primak approached us about renaming his construction company after himself, we knew the rebrand needed to do more than change a logo – it needed to reaffirm trust. 

Our PR team built a launch strategy that positioned Lou as the heart of the company, emphasizing that while the name was evolving, the craftsmanship, reputation, and reliability remained the same. 

We delivered widespread coverage across local business, industry, and trade media, with Lou front and center in interviews and podcasts. 

The result: a smooth, confidence-building transition to a new name backed by human credibility. 

9. Sam & Ash Injury Law: Influencing Teens Through Safe-Driving Stories

Sam Mirejovsky and Ash Watkins have always aimed to differentiate themselves by focusing on community impact. This year, we helped bring that mission to life with a campaign centered on teen driver safety. 

Local students were invited to submit short essays on “What Safe Driving Means to Me” for a chance to win prizes, including a brand-new Volkswagen Jetta as the grand prize. 

Our PR strategy highlighted both the emotional and educational benefits of the campaign: 

• The importance of safe driving for teens 

• The personal story of the student who received the car 

• Sam & Ash’s commitment to protecting young drivers 

The result: A feel-good, purpose-driven campaign that positioned Sam & Ash as trusted community advocates.  

Human Stories Create Human Brands 

The common thread in each of these successes is simple but powerful: people connect with people. By weaving the human stories behind the brands and businesses we represent, we create campaigns that resonate, influence, and endure. 

If 2025 has shown us anything, it’s that PR doesn’t just build awareness, it builds relationships.