Bringing the Big Top to the Feed: A Creator-First Strategy

We set out to dominate social feeds in 2025 by supercharging the Circus Circus influencer program. With a property packed with action—from the Adventuredome and Midway to Slots-A-Fun and THE Steak House—we had the perfect backdrop for standout storytelling. Our mission: turn these experiences into a consistent, “always-on” stream of digital content.

Our goal

To grow brand visibility and drive intent to visit by integrating Circus Circus into the daily feeds of target audiences. We focused on leveraging local and national creators to build genuine affinity and awareness.

Strategy

To scale reach without sacrificing authenticity, we executed a strategy defined by creative freedom and strategic variety.

Targeted Creator Verticals: We matched the right creators to the right experiences. Foodies covered the steakhouse, families showcased the Midway, and thrill-seekers hit the Adventuredome to ensure maximum relevance.

Trust-Based Creativity: We ditched the scripts. By empowering creators to shoot in their own style, we secured content that felt real, relatable, and highly shareable.

Ambitious Hosting: We adopted a “yes-first” mentality to facilitate viral-worthy concepts. When That Travel Dude wanted to spend 24 hours in the Adventuredome, we made it happen—prioritizing big ideas that align with safety and brand standards.

Owned Channel Fuel: We treated every creator visit as a content production shoot, generating a library of high-quality assets to keep the Circus Circus social calendars fresh and active.

The result

The campaign delivered massive visibility and a library of authentic content—all without a paid media budget.

19.5M+

impressions delivered across creator platforms.

136+

pieces of content generated for brand use.

50+

Creators hosted across YouTube, TikTok, IG, and Facebook.

$0 Paid Spend

All results were driven by earned media and relationships.

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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