Creating News for Circus Circus Las Vegas

Staying culturally relevant in the crowded Las Vegas market is a challenge for any legacy property—especially without a new building or renovation to announce. Circus Circus needed to cut through the noise and remind the city of its unique DNA without relying on hard news announcements.

Our goal

We set out to drive positive visibility by manufacturing media moments rooted in the brand’s identity. The goal was to secure local coverage that reinforced Circus Circus as an accessible, fun destination for locals and tourists alike.

Strategy

We executed a “news out of nothing” strategy by capitalizing on specific cultural moments that aligned with the brand’s assets. We turned the calendar into a content engine:

World Circus Day: We pitched the property as the city’s exclusive home for year-round, free circus acts, creating a compelling visual hook for TV news.

National Clown Week: We humanized the brand by securing interviews with a long-tenured clown performer, leaning into the nostalgia of the property.

National Roller Coaster Day: We utilized the Adventuredome to dominate the conversation regarding thrill rides in Las Vegas.

The result

By effectively packaging these stories for producers and editors, we successfully inserted Circus Circus into the news cycle during typically quiet periods.

17 pieces

of secured coverage across broadcast and digital outlets.

High Impact Visibility

Generated from niche awareness days.

Renewed Cultural Relevance

Driven by consistent, proactive storytelling.

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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