Building a World Record with Legacy Traditional Schools

Legacy Traditional Schools set out to do something big, fun, and highly visual: attempt a LEGO world record using 42,000+ bricks. This initiative brought together students, teachers, and staff to tackle a lofty goal. We recognized this moment as tailor-made for earned media, combining community pride with a “can’t-look-away” visual story perfect for broadcast TV.

Our goal

To generate wide-reaching awareness for the Texas campuses. However, we didn’t just want a single day of news; we aimed to sustain the conversation through a two-wave approach that covered both the event itself and the eventual victory.

Strategy

To maximize momentum and extend the story’s lifespan, we executed a two-pronged outreach plan:

Wave 1 (The Attempt): We focused on the visual spectacle. We pitched the live event—students building with 42,000 bricks—to Texas broadcast and national digital outlets, securing immediate on-site coverage.

Wave 2 (The Validation): We reignited the media cycle once the record was officially confirmed. By positioning the final count (42,757 pieces) as a new headline, we secured a second burst of coverage to celebrate the win.

The result

By effectively managing the news cycle across two distinct phases, we dominated local and online conversation.

88 Earned Placements

across broadcast and online media.

26.4 Million+

Estimated impressions.

$289,072

in total earned media value.

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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