Scaling Trust: Hyper-Local Growth for MAC.BID

MAC.BID is an online auction platform offering overstock and returned items from major retailers like Target and Amazon. The model—bid online, pick up at a local warehouse—relies heavily on local trust. As the brand rapidly expanded into new markets, awareness lagged. Consumers were unsure of how the process worked or if the “too good to be true” deals were legitimate.

Our goal

Bridge the gap between expansion and reputation. We needed to build credibility within specific warehouse communities to drive foot traffic, attract new users, and increase bidding activity.

Strategy

We developed “The Summer of MAC.BID,” a scalable, multi-market activation strategy designed to build credibility fast. We utilized trusted, community-first environments—specifically Minor League Baseball—to introduce the brand, then reinforced that awareness through a full-funnel media mix.

Sponsorships: extensive partnerships with MiLB teams including in-game assets, on-site activations, and giveaways.

Media Mix: Layered broadcast TV, radio, programmatic OOH, and Pandora audio to surround the consumer.

Publicity: Earned media and influencer outreach to provide third-party validation.

The result

The campaign delivered high-impact, hyper-local visibility, successfully turning niche auction awareness into community trust.

55 Million

media impressions delivered across key markets in three months.

79% increase

in organic social growth achieved between May and September 2025.

452,000+

fans reached through in-person game attendance.

1,000+

executed over 300+ PA announcements and 770+ video board exposures.

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

Discovery call

We can start right now. Simply complete a quick form and we’ll set up a discovery call to dive deep on your business needs.