An Iconic Las Vegas Strip Property Goes Back To Its Roots.

Circus Circus has been a cornerstone of the Las Vegas Strip for more than fifty years. With its recognizable pink and white tent-inspired roof and Lucky the Clown marquee, Circus Circus is THE destination for family-friendly fun in Las Vegas. Upon entering the property, Guests step back in time to enjoy classic big top acts, a floor of carnival games and an expansive indoor theme park, complete with the world’s only indoor double-loop, double-corkscrew roller coaster.

Our goal

With new ownership and leadership at the helm, Circus Circus had the goal to not only invest in significant upgrades to the property, but to showcase its unique attractions to an expanded, younger audience to drive incremental revenue at the property.

Strategy

For nearly two decades under its previous ownership, Circus Circus promoted its affordable room rates to drive hotel stays. However, research showed that was not what drew people to the property. Guests choose to stay at Circus Circus because of the unparalleled family-friendly attractions that aren’t available anywhere else on the Strip. Its unique offerings gave the property a natural and clear differentiator to center its content strategy around. Pivoting from its stale value proposition, fresh new creative was deployed through a fully integrated paid/earned/owned strategy. Interactive display and video assets brough the viewer inside the Adventuredome and Midway, showcasing the unique guest experience from a firsthand vantage point.

Circus Circus also underwent significant upgrades across the property, including a renovated buffet and food court, expanded Midway, a partnership with Paramount and Spongebob, new rides at the Adventuredome, and a new pool at Splash Zone, its water park which is open year-round. Through consistent national press, social media updates and an robust paid media strategy to support these milestones and announcements, the property captured the interest and hearts of younger generations.

The result

Within one year of deploying this new attraction-first strategy, performance across all channels exceeded benchmarks and hotel revenue soared.

275%

increase in engagement across paid channels

110%

increase in social media followers

430%

increase in positive press coverage

Testimonials

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

From the outset, MassMedia demonstrated an innate grasp of Indicap’s core values, vision, and unique selling points. The campaigns that MassMedia has managed for us have not only increased our visibility in the marketplace but have also helped cement our reputation as an industry leader. In a world where everyone claims to be the best, MassMedia truly stands out. They don’t just deliver results; they deliver transformational change for brands.

At the onset of our partnership, MassMedia worked with us to launch and enhance our brand identify, external communications and social media footprint. The team has helped Harris Associates differentiate itself and stand out in our highly competitive industry. The response and engagement from our clients and key stakeholders have been tremendous. MassMedia’s quality of work has consistently exceeded my expectations and they have become an integral part of our business.

MassMedia has been a great partner over the past several years. They are very knowledgeable when it comes to offering digital advertising strategies that align with our goals. The MassMedia team consistently brings new ideas and optimizations to elevate our marketing campaigns. They care about results and I truly enjoy working with them.

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results. It was also refreshing to work with an agency who not only understands all the barriers we face, but can navigate through them to deliver the best outcome for my campaign dollars.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward. The team has a passion for our brand that I have not experienced with any other agency, and they care deeply about exceeding goals and delivering results. As a result, our partnership has continued to grow. Today MassMedia serves as the integrated agency of record for Circus Circus Las Vegas and supports us in all aspects of our advertising and communications, including strategic planning and execution of digital, media, PR, social media and creative services. With MassMedia, our campaigns have increased in reach, engagement and conversion, and the PR team has secured consistent national press coverage on our behalf. MassMedia is the best in the business and I look forward to our continued partnership for many years to come.

Over the past twenty-plus years, I have worked with several Public Relations Firms on various initiatives. When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Their media savvy and strategic approach to amplifying our property’s priorities set them apart. Their ability to weave storylines and pitches that resonate with top-tier local journalists as well as nationwide is delightfully impressive. They know how to keep our journey relevant and fresh, with new opportunities that tell our brand’s story in a way that helps us effectively market ourselves across our target audience segments. To say they’ve exceeded expectations would be an understatement. The volume of coverage has only been matched by its quality. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.