Why Holiday Planning for Your Brand Starts Now (A Look at Pinterest’s Holiday Marketing Guide)

Data shows that Pinterest audiences start planning for the holidays on the platform earlier than on others, with 46% of users using it as a platform to curate gift lists, typically starting as early as October 1st. Additionally, 41% of users plan holiday purchases beginning as early as August, and that spikes to 80% by October.

So what does this mean for your brand?
It means it’s time to think about how your brand will show up on the platform and helping audiences discover what you have to offer and why you should be top of mind during the holiday season.

But what does that look like? And where should you start? Kick It into High Gear Now: The best time to start is earlier than you think. According to Pinterest, users save gift ideas every six seconds on the platform from October through December. If your brand is prepared, you’ll have the opportunity to get in front of audiences as wishlists (both personal and for others) take shape, increasing the likelihood that your brand is top of mind when the opportunity arises.

Personalize for What Your Audience Needs: People use Pinterest as a search engine, so meet them where they’re searching. Curate boards that address their questions or searches, such as “Gifts for Him,” “White Elephant Gift Ideas,” “Gifts for Mom,” “Holiday Decor Ideas,” or even “Office Gifts.” Whatever niche your brand serves, you know what your customers are looking out for, so leverage insights when planning upcoming content and boards to be what they need.If you’re ready to discuss next steps for your brand’s holiday campaigns and priorities, reach out to our team to learn how we can help. Get the guide here, and watch Pinterest’s webinar on jumpstarting your holiday performance here.