One Nevada Credit Union

Client:

One Nevada Credit Union is the largest federally insured credit union in the state of Nevada, proudly serving Northern and Southern Nevada, offering a variety of loans, banking options, insurance needs and investments.

Challenge:

One Nevada Credit Union wanted to shift to a fully integrated marketing approach to include planning, buying, assessment and reporting across all channels including digital, a marketing area in which the client had not previously explored. One Nevada Credit Union secured MassMedia through an RFP process to help modernize their brand and increase effectiveness of media strategy and performance, with a desired result of gaining cost efficiencies by utilizing one agency to execute and manage both traditional and digital media buying.

Strategy & Approach:

MassMedia conducted a thorough discovery meeting with One Nevada Credit Union’s internal marketing team to align on overall goals and discuss additional opportunities. Through this collaboration, MassMedia was able to strategically develop a fully integrated media plan that would engage the target audience groups associated to each service line while maintaining alignment with the overarching campaign goal of submitted loan applications. The comprehensive media plan included both traditional and digital channels. Our campaign placed a strong emphasis on upper and mid-funnel awareness/interest while also incorporating Google Search advertising to cover lower-funnel marketing touchpoints. All marketing initiatives were diligently tracked, and MassMedia was able to adjust tactics as the data from the performance gleaned valuable insights.

Results:

• 230MM+ impressions across both Southern and Northern Nevada during year one of the campaign
• Substantial traffic spikes with quality sessions on One Nevada Credit Union’s main website
• More than 6K website conversions – prospects driven to online loan applications