Breaking Ground on American Place Casino’s Permanent Facility

Full House Resorts and Northern Chicagoland’s premier gaming and entertainment destination, American Place Casino, celebrated the groundbreaking of the permanent American Place Casino facility, marking a major milestone after more than two years of operating from a temporary location in Waukegan, Illinois. 

With Illinois having several resorts and casinos in the area, American Place Casino wanted to ensure this expansion stood out from the nearby properties.

American Place Casino groundbreaking
Full House Resorts / American Place Casino groundbreaking

Our goal

Announce the groundbreaking as the next chapter for the property, securing strong broadcast and online coverage
to show that American Place Casino’s new facility would
be a giant leap forward from the competition.

Strategy

Maximize awareness of the event through a comprehensive media relations campaign designed to build anticipation before the groundbreaking and sustain momentum afterward.
 
Lead Up
We distributed a pre-event announcement to a targeted list of local, regional, national, and gaming trade media to build buzz and awareness ahead of the groundbreaking, invited key reporters to attend the ceremony, and coordinated interview opportunities with project leaders and executives. Invited local media unable to attend the event were offered media assets.
 
Premium Coverage
We secured interviews with top Chicago outlets, including the Chicago Tribune and Chicago Business Journal, while also facilitating television coverage with ABC 7 Chicago, FOX 32, NBC 5 and Telemundo.
 
Building Momentum

Following the event, we drafted and distributed a press release recap highlighting milestones from the event, featuring assets that media could utilize in coverage, and ensuring continued coverage beyond the groundbreaking itself.

Full House Resorts / American Place Casino's Groundbreaking

The result

Through strategic outreach and press release distribution, the groundbreaking successfully
put American Place Casino’s permanent facility
on the public’s radar.

31

Earned media placements
across TV, print, online, and podcasts

~$1.4M

Total PR value

~154.9M+

Potential media impressions

 

 

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