An Iconic Las Vegas Strip Property Goes Back To Its Roots.

Circus Circus has been a cornerstone of the Las Vegas Strip for more than fifty years. With its recognizable pink and white tent-inspired roof and Lucky the Clown marquee, Circus Circus is THE destination for family-friendly fun in Las Vegas. Upon entering the property, Guests step back in time to enjoy classic big top acts, a floor of carnival games and an expansive indoor theme park, complete with the world’s only indoor double-loop, double-corkscrew roller coaster.

Our goal

With new ownership and leadership at the helm, Circus Circus had the goal to not only invest in significant upgrades to the property, but to showcase its unique attractions to an expanded, younger audience to drive incremental revenue at the property.


For nearly two decades under its previous ownership, Circus Circus promoted its affordable room rates to drive hotel stays. However, research showed that was not what drew people to the property. Guests choose to stay at Circus Circus because of the unparalleled family-friendly attractions that aren’t available anywhere else on the Strip. Its unique offerings gave the property a natural and clear differentiator to center its content strategy around. Pivoting from its stale value proposition, fresh new creative was deployed through a fully integrated paid/earned/owned strategy. Interactive display and video assets brough the viewer inside the Adventuredome and Midway, showcasing the unique guest experience from a firsthand vantage point.

Circus Circus also underwent significant upgrades across the property, including a renovated buffet and food court, expanded Midway, a partnership with Paramount and Spongebob, new rides at the Adventuredome, and a new pool at Splash Zone, its water park which is open year-round. Through consistent national press, social media updates and an robust paid media strategy to support these milestones and announcements, the property captured the interest and hearts of younger generations. 

The result

Within one year of deploying this new attraction-first strategy, performance across all channels exceeded benchmarks and hotel revenue soared. 


increase in engagement across paid channels


increase in social media followers


increase in positive press coverage