Managed Care Patient Population Soars.

HealthCare Partners Nevada (HCPNV) is one of the largest medical groups in Southern Nevada with approximately 100 primary care locations. HCPNV has a small window of time to attract new senior patients to its practice every year, during the Medicare Open Enrollment Period. HCPNV utilized the our services to differentiate the company from its direct competitor and secure new Medicare Advantage patients.

Our goal

As the agency of record, our goal was to increase awareness of HCPNV, educate seniors on the Medicare Open Enrollment period, and encourage seniors to select an insurance plan that allows them to choose an HCPNV provider.

Strategy

To be successful, we needed to be laser-focused in its outreach. With such a short window for seniors to select HCPNV, we collected information about the audience and their thoughts about health care, in addition to industry trends and competitor audits. After analyzing the research, we determined campaign messaging needed to empower patients and confirm they are in control of their personal health and well-being.

To reach seniors and accomplish its objective, we implemented several key tactics:

Deploy the grassroots team to integrate HCPNV into established events as well as host events targeting seniors. Earned media was utilized to reach seniors by pitching and securing coverage in various print and broadcast news outlets, targeting seniors with a variety of topics ranging from Open Enrollment, to doctor and patient profiles, to health tips an information.
Paid advertising and direct mail was placed in traditional and digital media outlets that appealed to seniors media consumption and health research habits.
The HCPNV website (hcpnv.com) was created to serve as a hub of information for the enrollment period and provide education to patients regarding HCPNV. The website included videos, event interviews with doctors, an FAQ section, a list of insurance providers accepted by HCPNV and a helpline phone number.

The result

Over 7+ years of partnership, we drove significant increases in revenue, patient count, and overall growth, across all channels.

total patient population over seven years

average year-over-year patient growth

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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