Bringing the Raiders to Las Vegas.

Allegiant Stadium, formerly known as the Las Vegas Dome, represents the vision of the late Sheldon Adelson, a visionary casino mogul. His dream was to bring a new 60,000-seat stadium to Las Vegas, a home not only for the NFL’s Raiders franchise but also for UNLV’s football team.

Our goal

The primary objective was to create a compelling brand identity for this ambitious project and garner public support. This support was pivotal in demonstrating to the Southern Nevada Tourism Infrastructure Committee (SNTIC) and other influential figures that Las Vegas was indeed a viable market for an NFL team.

Strategy

Time was of the essence, and our team needed to move swiftly. The campaign launched with the development of a distinctive brand identity for the proposed facility. This brand identity aimed to capture the essence of Allegiant Stadium and its potential impact on Las Vegas.

Once the logo and brand elements were in place, our team created a robust digital presence for the Las Vegas Dome. This encompassed the development of a website, social media channels, and weekly email deployment.

Digital content was updated and shared in real-time across these platforms, quickly establishing them as the primary sources of news and information for the proposed stadium. To further engage target audiences, a series of grassroots and community events were launched. These events targeted local politicians, media, community influencers, Raiders fans, and the public.

The result

Ultimately, the SNTIC approved the stadium proposal to go before Nevada Governor Sandoval. The rest is history and the Las Vegas Raiders commenced their inaugural season in the “Las Vegas Dome” in fall 2020.

9000%

life in emails collected

10,000%

web sessions per day

700%

follower increase on social media

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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