The Real People Behind a Mega-brand.

As the largest QSR organization in the world, McDonald’s is widely regarded as one of the most prolific and successful global brands in history. A little-known fact is 95% McDonald’s restaurants are independently owned and operated by local franchisees and with more than 100 restaurants owned and operated by 15 small business owners, Southern Nevada is no exception.

Our goal

Our goal was to increase awareness of McDonald’s as an organization comprised of local owner/operators, establish philanthropic partnerships that give back to the communities they serve, support and amplify corporate initiatives at the local level and grow affinity for the brand among residents.

Strategy

A deep dive into the brand’s existing partnerships and programs uncovered opportunities to elevate and amplify existing efforts and identify new strategies to further engage the local community and increase McDonald’s collective impact. Efforts included a rebrand of a co-op wide annual fundraiser supporting the Ronald McDonald House, the formation of “Coffee with a Cop” events in partnership with local PD, new restaurant openings, All American Games player promotion and the launch of McDonald’s All Day Breakfast with Las Vegas Mayor Carolyn Goodman.

These efforts created consistent, targeted PR and social media content that worked synergistically to promote the corporate and local, franchisee-driven initiatives, drive increased reach, grow positive sentiment, and achieve higher engagement and in-restaurant participation from local residents.

The result

The result was consistent, targeted PR and social media content that worked synergistically to promote the corporate and local, franchisee-driven initiatives, drive increased reach, grow positive sentiment and achieve higher engagement and in-restaurant participation from local residents.

300%

increase in positive media coverage

76%

increase in charitable contributions

500%

follower increase on social media

Pinnacle Awards for PR Campaigns

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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