To tackle this challenge, we developed a customized campaign focused on Connected TV (CTV). CTV offers the precision targeting capabilities of digital advertising, allowing us to identify small business owners based on psychographic and data-driven insights. At the same time, it provides a full-screen, immersive experience reminiscent of traditional linear television, enhancing brand awareness and recall.
The campaign employed two distinct tactics:
5M+
25%
15K+
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