Boosting a Leading Bank's Numbers Across Nevada.

One Nevada Credit Union remains one of the largest, locally owned credit unions in Nevada, proudly serving Northern and Southern Nevada with nearly 80,000 members. This member-owned cooperative seeks to assist its members through a variety of loans, banking options, insurance needs and investments.

Our goal

Our goal was to modernize the credit union’s brand and increase the effectiveness of its media strategy and performance. The desired results would include maximizing cost efficiencies by utilizing one agency to execute and manage both traditional and digital media buying. This campaign, primarily targeting Northern and Southern Nevadans ages 18 to 34, also aimed to boost awareness and increase membership for One Nevada Credit Union.

Strategy

Before hiring our team, One Nevada Credit Union maintained a strong presence among traditional channels with outdoor, television and radio ads, but the credit union now preferred to shift to a fully integrated marketing approach.

With this in mind, our team strategically developed a fully integrated media plan to engage target audience groups associated with each service line, while still aligning with the overarching campaign goal to increase submitted loan applications.

This comprehensive media plan included both traditional and digital channels, with a strong focus on outlets best suited to boost upper and mid-funnel awareness/interest. The plan further incorporated Google Search advertising to cover lower-funnel marketing touchpoints.

The result

All marketing initiatives were diligently tracked, and we adjusted tactics seamlessly as we gleaned valuable insights from this performance data. The campaign generated strong awareness and conversion numbers for the bank.

230M+

impressions across Nevada during the first year of the campaign

6,000

website conversions of prospects driven to online loan applications

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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