Raising the Bar: Bringing Mexico City’s Rayo to Nocturno

The Las Vegas Arts District is experiencing a renaissance, with dozens of new concepts opening annually. Amidst this saturation, Nocturno Cocktail Bar needed to distinguish itself not just as another local watering hole, but as a leader in the high-touch craft cocktail movement.

Our goal

Position Nocturno as a destination for global bar appreciators, building the necessary buzz to chase industry accolades—specifically, recognition on the prestigious World’s 50 Best Bars list.

Strategy

Rooted in the concept of “prestige partnerships.” To develop a national presence, we facilitated collaborations with celebrated bars across North America.

The Rayo Collaboration: We kicked off the series by connecting Nocturno with Mexico City’s Rayo (ranked #87 globally and #5 in North America).

The Pop-Up: We organized a one-night-only takeover, inviting the Las Vegas community to experience world-class mixology while positioning Nocturno alongside global elites.

Media Outreach: We leveraged the event to engage both local media and national industry publications.

The result

The event successfully imported global credibility to the local scene.

Sold Out Event

110 tickets sold for the one-night experience.

Brand Elevation

Cemented Nocturno as a serious destination for craft cocktails in Las Vegas.

Industry Networking

Established impactful relationships with internationally celebrated talent, paving the way for future acclaim.

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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