Our team took an omnichannel approach to the developer’s marketing strategy, and focused on platforms that would drive the target audiences to engage, inquire and take action. We developed a multifaceted Lead Generation Campaign, featured on the company’s social-media channels, e-newsletters, digital advertising and website. This creative campaign included dynamic ad units, branded videos, animations and flyover videos of the developer’s projects. We also secured prominent news coverage throughout the region, to amplify and complement the developer’s paid efforts.