Driving Awareness of a Premier Commercial Developer.

Remington Nevada serves as a premier commercial developer with approximately 1 million square feet of land under construction or in development across Southern Nevada and Central Arizona.

Our goal

Our goal was to provide integrated marketing services to build brand awareness for Remington Nevada and promote engagement with its primary target audiences, including brokers, potential tenants and landowners. We further aimed to increase tenant occupancy of the developer’s key properties.

Strategy

Our team took an omnichannel approach to the developer’s marketing strategy, and focused on platforms that would drive the target audiences to engage, inquire and take action. We developed a multifaceted Lead Generation Campaign, featured on the company’s social-media channels, e-newsletters, digital advertising and website. This creative campaign included dynamic ad units, branded videos, animations and flyover videos of the developer’s projects. We also secured prominent news coverage throughout the region, to amplify and complement the developer’s paid efforts.

The result

The strategy resulted in exceeding both lead-generation goals and tenant-acquisition goals. Over a 2-year period, the campaign generated significant numbers in all earned and owned media channels. 

140%

increase in social media followers

200%

in engagement across social platforms

$350K

in earned media value

100%

positive news coverage

Testimonials