Fueling Safety Awareness Across the West.

Since its establishment in 1931, Southwest Gas Corporation has remained a trusted provider of natural gas services, with over 2 million customers across Arizona, Nevada and parts of California. The company’s commitment to safety led to the initiation of its crucial Safety campaign, aimed at educating residents about gas leak signs and the importance of dialing 811 before digging — a vital step to ensuring caution around buried utility lines.

Our goal

Southwest Gas partnered with our team to amplify its Safety campaign’s reach and impact. Our primary objective was to disseminate essential safety information to as many people as possible across the company’s service areas, ultimately reducing potentially dangerous incidents.

Strategy

Prior to our involvement, the Safety campaign solely ran on traditional media channels. Our team embraced a more integrated approach, merging traditional and digital channels.

Our robust print media strategy spanned service territories across California, Nevada and Arizona, ensuring the message reached all targeted community members. Simultaneously, we developed a comprehensive digital strategy on multiple platforms, including YouTube, Programmatic Display, Facebook Advertising and Connected TV.

The result

The result was increased awareness of the safety messaging, a broadened reach, and increased impact through highly targeted digital ads.

42%

increase in campaign impressions

$400K

in added value through optimization

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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