Welcome Back to the Downtown Deal

Awarded the TripAdvisor® Travelers’ Choice Award and the AAA Inspector’s Best of Housekeeping Award, Downtown Grand Hotel & Casino serves as a unique hospitality and entertainment destination in the heart of revitalized downtown Las Vegas. It encompasses an entire urban block of hotels, casinos and dining amenities, including three hotel towers with 1,124 guest rooms and suites offering luxury accommodations. But as inflation and sky-high prices continue to run rampant across Las Vegas, the Downtown Grand set out on a mission to bring back the value and nostalgia to Downtown Las Vegas with a suite of offerings unlike anywhere in Las Vegas.

Our goal

In short order, our goal was to increase awareness amongst Las Vegas locals – and those looking to visit Las Vegas – of Downtown Grand as an appealing destination for top-quality entertainment and restaurants at an affordable value. Our messaging specially highlighted that fun and nostalgia can still be found in Las Vegas without breaking the bank.

Strategy

Focusing on earned media and influencer relations, our team doubled down on promoting the enticing and unbeatable value propositions of the Downtown Grand with counterculture pricing and property deals.

These efforts included a media and influencer kickoff event for the “Welcome Back to the Downtown Deal,” comprising seven of the most attractive and affordable offers across the property, ensuring guests and patrons could experience a fun night in Las Vegas for under $20.

The result

Following two iterations of the Sam & Ash Safe Teen Driving Campaign in 2024 and 2025:

60 Positive Stories

across online, print and broadcast media in under five months

$618,450

in resulting PR value

65,291,887

total estimated impressions

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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