Leveraging Capriotti’s as a trusted local brand allowed our PR team the opportunity to introduce Wing Zone to the market, utilizing strategies and tactics rooted in familiarity. Developing a PR campaign around a hometown angle that spotlighted the owners of Capriotti’s was not only appealing to local media, but it also enabled them to develop more in-depth feature stories in support of the grand opening. In addition, promoting this hometown angle throughout our campaign assisted in drawing local dignitaries to the ribbon-cutting event.
$435K
35M+
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