Promoting the Opening of Wing Zone's Flagship Store.

Las Vegas-based chain Wing Zone, one of the world’s leading quick-service brands serving made-to-order chicken wings, spans over 30 restaurants in the U.S. alone and falls under the ownership of renowned quick-service restaurant company Capriotti’s. Wing Zone announced the grand opening of its new flagship store in North Las Vegas, Nevada on July 11, 2022. The new store marked a milestone in Wing Zone’s expansion, bringing the chain’s global footprint to 63 locations.

Our goal

Our goal was to generate local buzz and awareness surrounding Wing Zone’s grand opening and its official debut in the Las Vegas market, while reinforcing the message that longtime Vegas company Capriotti’s was behind the milestone accomplishment.


Leveraging Capriotti’s as a trusted local brand allowed our PR team the opportunity to introduce Wing Zone to the market, utilizing strategies and tactics rooted in familiarity. Developing a PR campaign around a hometown angle that spotlighted the owners of Capriotti’s was not only appealing to local media, but it also enabled them to develop more in-depth feature stories in support of the grand opening. In addition, promoting this hometown angle throughout our campaign assisted in drawing local dignitaries to the ribbon-cutting event.

The result

The result was consistent, targeted PR content over a 6-month period, including a ribbon-cutting ceremony with local dignitaries in attendance that created buzz and excitement in support of the Wing Zone grand-opening event. 



in publicity value


estimated audience size